GEKA's Pioneering PCR PP Selected as a Finalist for MakeUp in Paris Innovation & Trends Awards

  • GEKA GmbH

We're proud to announce that GEKA’s pioneering post-consumer recycled polypropylene material has been selected as a finalist in the packaging category of the prestigious MakeUp in Paris Innovation & Trends Awards 2024!

The first-of-its-kind, formulation-compliant material is redefining the standards for sustainable cosmetics packaging by matching the performance and color brilliance of virgin materials while reducing CO2 emissions by 75%.

"It's an honor to see our efforts in sustainable packaging innovation recognized on such a prestigious platform," said Stefanie Gunz, Head Global Marketing at GEKA. "This nomination is not just a win for GEKA but a win for the future of sustainable beauty solutions worldwide."

Join us at MakeUp in Paris from May 29-30 at the Carrousel du Louvre, Booth J20, to see our PCR-PP material in person and explore its incredible benefits.

For more information get in touch with GEKA

See also

Sante Naturkosmetik choses GEKA's Shadow Printing and attractEXACT Mascara Brush

GEKA had been chosen by Sante Naturkosmetik to produce the brand's new Mini Makes Mega Volume & Definition Mascara. The mascara brush, attractEXACT, which is made with one-component technology, glides effortlessly through the lashes by simultaneously defining and lengthening them. The innovative Shadow Printing was applied to the cap and also to the bottle, as well as being combined with screen printing on the bottle.

  • Abigail Mackay
  • Product Info
  • English
  • Created 08 May 2024
  • Modified 08 May 2024
  • Hits 254