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Group SEB
With operations in almost 150 countries, Groupe SEB is today the world leader in Small Household Equipment. It has earned strong positions on all continents through a wide, diversified product range and an exceptional brand portfolio.
A multispecialist Group
Cookware :
frying pans, saucepans, casseroles, bakeware, oven dishes, pressure cookers, low pressure cookers, kitchen utensils, etc.
Kitchen Electrics :
Electric cooking: deep fryers, table-top ovens, rice cookers, induction hobs, electric pressure cookers, barbecues, informal meal appliances, waffle makers, meat grills, toasters, etc.
Preparation :
food processors, beaters, mixers, blenders, juicers, small food preparation appliances, coffee makers (filter, pod and espresso), electric kettles, home beer-tapping machines,etc.
Home and personal care :
Linen care:
steam irons and steam generators, semi-automatic washing machines, garment steamers etc.
Home care: vacuum cleaners (upright or canister, with and without dust bag, hand-held and cordless), fans, portable heaters and air-conditioners appliances, etc.
Personal care: hair care appliances, depilators, bathroom scales, foot massage appliances
Values and commitments
Presentation
The Group’s stability depends on a company philosophy based on a sense of responsibility, solidarity and commitment.
Groupe SEB has a set of deep values passed on from its founders, which have shaped and nourished our spirit since the very beginning.
Through its Corporate Foundation, Groupe SEB’s sponsorship policy is rooted firmly in reality.
Strategy
In an unstable and uncertain global environment (economy, geopolitics, currencies etc.), Groupe SEB's strategy is based on a long-term vision that consists of finding precisely the right balance between growth and competitiveness in order to create value for all its stakeholders. Thanks to its sound fundamentals and passionate, motivated teams, the Group can get through troubled times calmly and with agility, capture all growth opportunities and focus on achieving excellence, whilst also reinforcing its competitiveness and performance :
promoting growth by:
- aggressively implementing a strong product innovation and brand differentiation policy,
- leveraging the strength and complementarity of its brands;
- deploying a clear and well-segmented approach by retail distribution channel and brand and reinforcing its presence in all existing channels in the country, regardless of their format, to ensure the most extensive coverage of markets possible and taking into account specific local features;
- continuing its unique international expansion in both mature and emerging markets, while looking to establish local leadership, or, at least, to significantly improve its competitive position in the market.
maintaining its competitiveness over time thanks to:
- the continuous and responsible adaptation of its industrial facilities as well as its organisation and structures (administrative, logistics, etc.), in order to be able to rely on some of the best standards in the world and preserve the competitive advantage forged over the years
- rigorous daily management through strict control over all operating costs, simplification of structures and reduction of the number of stock keeping units operated by the Group, pooling of support services through shared services centres and clusters, reduction of purchase costs – whether industrial, linked to sourced products or non-production costs, in the context of an extended scope year after year – and monitoring of working capital requirements.
Innovation – a skill, a business, a strategic advantage
Innovation is a key factor in differentiating products and tackling market standardisation. It is also a vital growth driver, as well in mature markets today as in emerging markets tomorrow that will enable the Group to sustain its development by maintaining a competitive edge vis-à-vis the competition.
But innovation is not restricted to products. It also applies to every level of the company, from manufacturing process to market launch means and methods, via management tools. The clear objective is to implement the best practices to optimize performance.
For Groupe SEB, innovation is part of a virtuous circle - creating value for retail clients and a source of growth and satisfaction for consumers, it generates profitable growth which is then reinvested in innovation to keep the circle going.
Innovation takes on many different forms within Groupe SEB and it gains momentum from the trilogy of strategic marketing, technology and design. Our Marketing, Research and Development teams observe and listen to prospective users at every stage of the product development process. They work with these future users to test and constantly enrich their innovative proposals.
