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    Grupo modelo

    Grupo modelo

    Grupo Modelo founded in 1925, is a leader in the production, distribution and sale of beer in Mexico and since 2013 is the seventh largest zone of the world's largest brewing group Anheuser-Busch InBev. Currently, Grupo Modelo has 17 national brands, including Corona Extra, the most valuable brand in Latin America, Modelo Especial, Victoria, Pacífico and Negra Modelo.

    About us

    We export eight brands and have a presence in more than 180 countries.

    From the global portfolio we commercialize the brands Budweiser, Bud Light, Stella Artois, Michelob Ultra, among other brands produced by Anheuser-Busch InBev. Through a strategic alliance with Nestlé Waters, we distribute the bottled water brands Sta. María and Nestlé Pureza Vital in Mexico.

    We operate 10 breweries in Mexico, including seven industrial plants, two artisanal plants and one experimental plant, in addition to 10 vertical operations plants (stained glass, malting plants, boats and plastitapas).

    Through more than 9 decades, we have invested and grown with Mexico. Today, we generate more than 32,000 direct jobs in our breweries and vertical operations, located throughout the country. In addition, we generate thousands of indirect jobs that range from barley fields, primary distribution and points of sale such as miscellanies, grocery stores, hotels, bars and restaurants, etc.

    Every day we live our dream: Become the Best Company Uniting People for a Better World, looking for our products and our brands to generate connections and memorable experiences.

    ALL WITH MEASURE

    Dream People Culture

    Our dream

    We have a great dream: To unite people for a better world. This challenging dream, shared by all of us who are part of AB-InBev, motivates us to work in the same direction anywhere in the world.

    Our people

    Our people are the most valuable asset for sustained growth. We hire the best because they make us better.
    People with talent like you, with dedication, who will prosper in our unique model of culture and will be part of our competitive advantage.

    Our culture

    Our culture promotes meritocracy and ownership. This means that the best people have a great ability to adapt to culture and a proven track record of high performance that will be reflected in rapid growth.

    We consider the sense of ownership as a fundamental part of success, that is, our people own their activities and the company. This has been the way we have been able to create an atmosphere of openness and informality that helps drive our company forward.

    10 Principles

    1. Our shared dream motivates us all to work in the same direction to be: The Best Company Uniting People For a Better World.
    2. Our greatest strength is our people. Excellent People grow to the extent of their talent and is rewarded accordingly.
    3. We select, develop and retain people who may be better than us. They will judge us for the quality of our equipment.
    4. We are never completely satisfied with our results, which are the fuel of our company. Zero focus and complacency guarantee a lasting competitive advantage.
    5. The consumer sends. We serve our consumers by offering brand experiences that have an important role in their lives and always in a responsible way.
    6. We are a company of owners. The owners assume the results as something personal.
    7. We believe that common sense and simplicity are generally better guides than unnecessary sophistication and complexity.
    8. We strictly control our costs to free up resources that will maintain a sustainable and lucrative growth of our revenues.
    9. Leading by personal example is the heart of our culture. We do what we say.
    10. We never take shortcuts. Integrity, hard work, quality and responsibility are the key to building our company.

    Diversity and Inclusion

    In Grupo Modelo we understand Diversity and Inclusion in terms of gender, age, race, sexual orientation, education, personality, language and nationality. The diversity of thought encompasses all the unique ingredients that form each collaborator to reach different results.

    That is why today we have 3 pillars that strengthen all our diversity and inclusion initiatives:

    Modelo life

    Promotes that regardless of your gender, origin, age, sexual orientation, education, personality, language, abilities and nationality; You feel respected, accepted and free to show your authenticity. It focuses on improving the life balance of employees.

    Modelo opportunities

    Oriented to that the processes of recruitment are more inclusive and that guarantee greater diversity of thought, university / schools, experience and especially gender. Also ensure that all employees have the same opportunities for development and growth regardless of their gender, origin, age, sexual orientation, education, personality, language, capabilities and nationality.

    Manifesto of balancing life

    - Reaching big dreams requires hard work

    - Hard work responds to passion and choice, not obligation

    - It will only work if you love what you do, as well as the company

    - We treat owners as owners, so we provide flexibility so that your individual needs can be met

    - We still believe that face-to-face interaction promotes collaboration, accelerates decision-making and generates transparency

    - Open communication with your immediate supervisor about the workload is fundamental

    Mama Modelo

    We want our women to feel supported so they can grow and develop simultaneously in their professional lives and as mothers of families.

    i. It consists in granting one more month of extension of maternity and granting five additional days per paternity to the new parents, in the same way, it grants a gradual return to once the women join their work activities.

    ii. Additionally, we granted a subsidy of 85% in the payment of nurseries to mothers of families, this initiative will benefit more than 200 children.

    We have a shared services center in Aguascalientes, in which more than 1000 people work, of which the majority are women. This is just one more sign that we firmly trust that betting on women is a key strategy for the continuity and prosperity of the Company.

    Likewise, in most of our business units we have parking spaces for pregnant women and breastfeeding areas in our facilities.

    At Grupo Modelo we believe that, by forming a community of audacious, ambitious and passionate people, the potential for growth is unlimited. The diversity of thought is an indispensable element to challenge our status quo, create true intellectual synergies to catapult the growth of our company and achieve our dream, uniting people for a better world.

    'Grupo Modelo uniting people for an authentic world'

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