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    grüum is every man’s alternative to the overpriced, underwhelming high-street grooming brands.

    Our philosophy

    grüum is every man’s alternative to the overpriced, underwhelming high-street grooming brands.

    Inspired by Scandinavian design ideals, we work to principles of functionality, beauty and affordable quality.

    That means every product, ingredient and feature serves a purpose. Used together, they help you look and feel your best. And all delivered for a fraction of what you’d usually pay.


    Our story

    Simon, Beth, Andy and George here.

    We’re the founders of grüum, and we’d like to tell you a story.

    A story about four friends from Manchester (that’s us!)… Four friends who decided to quit their jobs, invest their savings, and take on a multi-billion dollar industry. Big mistake? We hope not!


    The lightbulb moment

    Well, it wasn’t so much of a lightbulb moment, as a lighter-wallet moment. It all started with a business trip, a forgotten wash bag and an eye-watering visit to a local supermarket. Which got us thinking…


    Why are razors so expensive?

    Why are men’s grooming options so limited? Why is everything for men so, well, dull? Is it because high price = high quality? Is it because guys don’t care about their skin? Men are dull?

    No. It’s because just 7 companies control virtually every grooming product you buy. It’s because of their enormous marketing budgets, fancy packaging and huge celebrity endorsements. Oh, and it’s because the retailers take a healthy cut, too.


    A better way

    So, fed up of being ripped off, we decided to take matters into our own hands. We knew there was a better way! We set about 12 months designing and perfecting the grüum range of shaving, skin care and beard products.

    We pledged we’d only create products that served a real purpose. We’d cut out the gimmicks. We’d only use quality ingredients. We wouldn’t pay for endorsements and we’d serve you, our customers, directly.

    Join us

    We’re incredibly proud of what we’ve created at grüum, and we hope you enjoy using our products as much as we’ve enjoyed creating them.