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    Mascara: A synergy of design and innovation

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    • HCP Packaging
    Mascara: A synergy of design and innovation

    • North America

    • USA

    • Europe

    • France, Switzerland

    • France

    • Germany, Austria

    • Germany

    • Asia

    • East Asia

    • China

    • Beauty, Personal Care

    • Cosmetics

    • Make Up

    • Eyes

    • Primary Packaging

    • Cosmetic Components

    • Cosmetic Applicators

    • Plastic

    Mascara is the ‘magic wand’ of the beauty kit. HCP is investing in design to create plastic brush innovations using SIMP technology: ‘Infiniti’, ‘Spiki’, ‘Mini Spiki’ and ‘Punki’ are unique shapes that take mascara application to the next level.

    The mascara category is a key product focus for the HCP Group: creating a global synergy between full pack manufacturing in the USA, China and Germany with HCP’s US & EU expertise in twisted-wire fibre brushes, as well as SIMP’s innovation in precision moulded plastic brushes; designed, engineered and made in Paris, France.

    Going a step further, HCP are also strengthening their offering by collaborating with global fillers to optimise application systems with the latest formulas.

    • Jo Webb
    • Product Info
    • English
    • Created 08 Mar 2019
    • Modified 11 Mar 2019
    • Hits 1439