Webpackaging logo

IIC's ensures Mondelez's Philadelphia brand stands out on shelf with new format

  • IIC AG
Eating, Drinking, Food, Dairy Products, Cheeses, Sauces, Dressings, Primary Packaging, Tubs, IML - In-Mould Labelling, Packaging Decoration, In Mold Labelling

Differentiation is key in the retail trade to stand out against other products on the shelf and catch the customer's eye.

For Mondelez, we were asked to suggest a new format that would be eye-catching and provide great brand presence for one of its Philadelphia products.

We achieved this through a uniquely developed combination of Gloss IML and Matt IML. The round tub in combinations with a distinctive 3D lid provides great presence at the Point of Sale.

Read about our successful project for the Philadelphia brand in Australia or contact us to see how we can help your brand stand out on shelf too.

See also

  • Brand Launch
  • English
  • Modified 05 Apr 2021
  • Hits 385