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    Exclusive development for Cadbury results in sweet success

    • IIC AG
    Eating, Drinking, Food, Candies, Sweets, Primary Packaging, Tubs, Plastic

    When Cadbury wanted to make the production and logistics of its confectionary tube more efficient, the brand turned to IIC AG.

    By changing the tub from metal to plastic packaging, IIC was able to help Mondelez drive forward with large increases in sales.

    Major improvements were also made in logistics due to improved stackability and production efficiency due to factory automation.

    See also

    • Brand Launch
    • English
    • Modified 16 Aug 2021
    • Hits 530