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Imperial Bird's Nest International Co., Ltd.
Imperial Bird’s Nest International Co., Ltd. (IBNI) is an international health food company focusing on traditional Chinese concept of preserving good health. Its operation covers Production, Retail and Distribution of several hundred kinds of traditional Chinese tonics and modern instant health food series.
Imperial Bird’s Nest International Co., Ltd. (IBNI) is an international health food company focusing on traditional Chinese concept of preserving good health. Its operation covers Production, Retail and Distribution of several hundred kinds of traditional Chinese tonics and modern instant health food series. IBNI’s self owned retail network is far reaching. It has more than 30 “Specialist” shops spreading over Hong Kong, Macau and mainland China. Through its wholesales and distribution networks, IBNI products could also be found in various outlets over Greater China, Japan and North America Region such as chain drug stores, supermarkets, traditional Chinese medicine shops, convenience stores and health centers.
IBNI’s mother company was found in 1964, engaging in re-export and wholesale trading of bird’s nest. In 1998, IBNI introduced its first “Specialist” retail shop to Hong Kong. This has freshened up the long-time hereditary operation mode of traditional Chinese tonics and dried seafood retail shops. By setting strict quality criteria on its own products and implementing innovative, all-around and personalized customer service, IBNI has emerged as a leading brand in traditional Chinese health food retail market.
In line with IBNI’s company philosophy: “Staying on Top of the Best”, IBNI is committed to explore and develop diversified, quality-guaranteed health products and services. Following the appearance in the market of a series of Instant Bird’s Nest products in 2003, IBNI put onto the market a brand new array of health food products in 2005 under the brand “Life Concept”. Through collaboration with reputable academic institutions, a variety of health foods and supplements have been developed to meet the seasonal healthcare needs of customers.
Under persistent hard works over the years, IBNI has been widely recognized by different sectors of the society and honoured with numerous awards. From 2002 to 2004, IBNI had been the first bird’s nest specialty shop to be granted “SuperBrands” and “Q Mark” Quality service certificates. It was also the youngest brand to be selected as “Hong Kong Top Brand” during that period. Furthermore, its Hong Kong based R&D and Production Centre was Asia’s first instant bird’s nest manufacturer being conferred ISO 22000 Food Safety Accreditation Certificate in 2006. In the service area, IBNI has been awarded “Service Category Leader” by Hong Kong Retail Management Association for 5 years from 2008.
