If this is your company, CONTACT US to activate Packbase™ software to build your portal.
Tropical, colourful and calming; the Lani collection of 100% natural, 100% vegan hair and body treatment products are now even more stylish with luxury packaging design. With a vision to match the vibrancy of the brand to its packaging, Lani turned to the expertise of packaging specialist Keenpac to bring its brand wrapping to life.
Lani is a UK based company that specialises in tropical, natural, vegan and cruelty-free skin and hair care. The products are all hand-made in small batches every week to maximize freshness and to ensure every product is made with absolute care and precision. Only the highest quality, food grade ingredients are used – and the business avoids using any artificial preservatives, fragrances or chemicals. This means the Lani products are 100% natural, and 100% fabulous.
Founder and CEO of Lani, Viola Radomsky, said; “My interest in cruelty-free, vegan and natural products started after I made the transition to a vegan lifestyle in 2013. I became more conscious of what I was putting on my skin and hair and no longer wanted to use products with unrecognisable ingredients that may have also been tested on animals. The first product I made was an oil blend which I used as a hair mask, it became the bestselling Tropical Hair Treatment and it was this product that inspired me to found Lani in May 2014.’
With striking colour and tropical values the Lani brand is elegant and attention grabbing. The new retail box packaging by Keenpac had to capture this vibrancy and elevate the brand.
Key Account Manager at Keenpac, Warren Bennett, concludes;
“Lani first came to Keenpac as their existing box packaging didn’t reflect the vibrancy of the brand and the box insert wasn’t fit for purpose.
After sampling various styles we decided on a two-piece rigid presentation box produced using a rigid board covered with a coated art paper printed from CMYK with a reversed out white debossed logo and matt lamination. For the insert we used a bright white foam to really bring out the colour of the product and provide great protection at the same time.
Working with Lani has been an extremely enjoyable experience and I am really pleased with the end result – a bright and beautiful gift box that looks great and performs very well!”
Keenpac has recently completed a project for new British skincare brand, Nior London. From an initial website enquiry, and a loose brief for a presentation box, the Keenpac team worked closely with Anika Patel from Nior London to revitalise the brand’s marketing merchandise. The final set includes a hand printed retail paper bag, mailing box and rigid presentation gift box with sleeve.
Nior London is the brand-child of beauty entrepreneur Anika Patel. Growing up Anika suffered from a rare skin condition leaving her skin blemished and scarred; with this came a long and tireless effort to find a cream that could help her skin. Leaping from one ‘marvel cream’ to another Anika was only left disappointed that they were not delivering the results she had hoped for. Together with an expert team of chemists and researchers, Anika embarked upon extensive research, product development and testing to create something truly unique – formulas that work. The result is a revolutionary range of clinically tested products bursting with an abundance of active ingredients that deliver results.
With a successful collection of products, Anika looked to Keenpac to support her in devising luxurious and impactful luxury packaging to enhance the product values and customer experience. In line with brand guidelines, hot foil technique was used throughout the new packaging.
Nior London Hand Finish Paper Bag
The luxury paper retail bag has the gold foil Nior London logo featured on the front of the bag with replicated branding artwork on both side gussets in gold. The luxury paper bag is completed with double faced satin ribbons dyed to match the gold foil pantone, the bag delivers on elegance and style.
Nior London Mailing Box
The e-commerce box packaging has been manufactured from e-flute/corrugate with white clay coated news and art paper to inner. The Nior London branding has been printed 1 line colour on all sides of the inner including flaps, with the outer of the box left unprinted.
Nior London Presentation Box and Sleeve
The rigid presentation gift box includes a drawer box with ribbon tab pull and card insert. The box is completed with a white card insert to hold 5 miniature beauty products.
Michelle Franks, Key Account Manager at Keenpac said: “Anika was lovely to work with and understandably very passionate about her brand. It was tremendously exciting to help her with her project and to see it come to life was extremely rewarding. I know Anika will have a very successful future and I look forward to watching her empire grow!”
House of Fraser bags are “Coming For You” this Christmas!
Colourful, bright and extremely fun, the new House of Fraser Christmas carrier bags have been developed to spread cheer and happiness this festive season. Produced by Keenpac, the bags jump out of the crowd with their marble design and slogan “Christmas is Coming for You” – it’s clear every shopper will want one!
Keenpac has a long-established relationship with House of Fraser and has been supporting the brand with their packaging merchandise for over ten years, with the Christmas carrier bags being the latest project.
House of Fraser’s successful Christmas campaign is already in full swing with its own television advertisement currently being aired. The advert sees Christmas creep up on a range of models and dancers, set to music from MOBO-nominated Laura Mvula and her unique sounding cover version of “Ready or Not”.
To complement the campaign the new carrier bags had to resonate its messages whilst inviting shoppers to share in the experience and feel a part of the ‘party’. The bags were kept simple in terms of design with no added decorations or finishes, allowing the bold branding to speak for itself. The colour scheme for the Christmas promotion was developed around current market trends, incorporating bright colours and metallic, which echo in-store decorations. The slogan “Christmas is Coming For You” is built around the concept that whether you love or hate Christmas, there is no use resisting – the more you embrace it the more fun it is. It’s coming so embrace it!
The paper bags have been produced from a clay coated paper which has a smooth surface. This helps to exaggerate the boldness of the colours and adds a slight gloss finish so that they sit well alongside the polythene bags of the same design. The paper bags have been developed in line with House of Frasers’ sustainability strategy, being produced from FSC certified paper with water based inks and are fully recyclable. The polythene bags contain up to 30% recycled content and are also fully recyclable.
Dean Healey, Head of Creative – Visual Operations (House of Fraser) said: “This Year’s Christmas House of Fraser carrier bags truly do have stand out. Working on the designs this year using our Christmas Festive Marble and Slogan – Christmas is Coming for You, we knew our bags would be seen and have great stand-out on the high street. Using Keenpac’s development team and expertise, our bags, both FSC paper and recyclable polythene, have been printed and delivered exactly as per the brief and have helped with the overall creative look and feel for this magical season.”
Keenpac’s Natalie Gyte, Account Manager for House of Fraser concludes: “Keenpac has loved working on this project for House of Fraser. We soon became consumed in the fun, all-inclusive concept that House of Fraser visualised for their bags and we’re extremely happy with the end-product which will now be on full parade on high streets right across the country!”
Keenpac, has unveiled bespoke Christmas packaging for leading ladies fashion label, Hobbs.
We have worked closely with the Hobbs packaging development team for the last 10 years and throughout this time has supported the business in presenting unique and stylish packaging that resonates with the high value status of the brand.
From conception in March through to delivery in September, we have managed the complete design and production process of the new boxes. A portfolio consisting of eight flat-pack one piece boxes, a flat-pack candle box and six rigid two piece boxes have been developed and will be used at point-of-sale, in-store and for online purchases to present a range of products including purses, socks, gloves, scarves, jewellery and candles.
The stock has been made from Brilliant White with 100% emboss. To capture the ‘magical sparkle’ of Christmas, stars have been printed gold and then embellished with gold foil. The Hobbs logo and website address is also foiled in gold. This glossy touch adds to the elegance of the boxes whilst conveying a subtle and sophisticated festive feel.
Account Manager Natalie Gyte said: “The Hobbs Christmas boxes have been an exciting project for Keenpac. Our design team worked on a few conceptional ideas with first samples being layered art work – this soon became problematic to foil due to the multiple layers. Revisions were made to the design and the final version was completed and delivered in September, ready for the festive shopping season. We had a short production period of just 6 – 8 weeks and a 6-week shipping lead-time, but the whole process was delivered with efficiency and care and Keenpac, as well as Hobbs, are extremely pleased with the final packaging.”
Visitors can find out about our packaging expertise, read testimonials from leading global brands and sign up to receive a sample pack.
To see our products, we invite visitors to register and browse our extensive portfolio, covering a wide variety of sectors including fashion, cosmetics and beauty, watches and jewellery, specialist retail and online retail.
A dedicated news section is also included, providing insights across a range of related industry trends, innovations and events. Users can also access other content via our social media feeds.
Our Head of Creative Darren Seymour said: ‘Both the brand refresh and website launch has enabled us to reinforce the breadth and depth of our extensive capabilities, showcase our product portfolio and provide an insight into how we work closely with our customers to deliver high quality, bespoke luxury retail packaging.’
The makeover is centred on a striking logo design that utilises the existing marque – the ‘Keenpac triangle’ – and includes an on-brand strapline ‘create, source & deliver’.
The impetus behind the refresh, Keenpac’s Head of Creative, Darren Seymour, said: “The existing brand identity was around five years old and it was time to update. Ultimately, as market leaders, we wanted to make sure that our brand is viewed as being design led, modern and accessible and one that our customers would want to be associated with.
“We need our brand to explain what we do, hence the inclusion of ‘create, source & deliver’. We also wanted to give reason for our brand marque, the triangle. Keenpac create three dimensional experiences, so using the tri-mark as our brand icon is the perfect vehicle to communicate the richness and depth of the things we make.”
We cover a wide variety of sectors, including fashion, cosmetics and beauty, watches and jewellery, specialist retail and on-line retail. We work closely with our customers to deliver high quality packaging, managing the process completely, right through to delivery at store.
