Co-exhibit with BBAB 2017, 150 prominent Korean beauty companies will participate in K-Beauty Expo Bangkok 2017 to showcase various Korean beauty products and the latest in Korean beauty trends. Interest in Korean beauty products in Thailand is rising due in part to the popularity of Korean drama, Descendants of the Sun, as well as well-known Korean entertainers. In Thailand, the power of the Korean Wave has gone beyond dramas and K-pop to include the beauty industry.

Visitors will personally experience a full range of Korean beauty products including cosmetics, hair and nail care, inner beauty food, smart beauty devices, cosmeceutical, andmedical service. K-Beauty Expo Bangkok 2017 will include make-up demonstrations, a hair styling show, and a Korean beauty industry trend seminar focusing on the latest in K-Beauty.