The Korea Trade-Investment Promotion Agency (KOTRA) is a government-funded agency of South Korea that focuses on promoting international trade and investment. Founded in 1962, its core mission is to help Korean companies expand globally while also attracting foreign businesses and investors into Korea. It operates as a bridge between Korea and the rest of the world, offering services like market research, export support, and business matchmaking to connect Korean firms with overseas partners.

In practice, KOTRA runs a large global network of offices and provides hands-on support such as organizing trade fairs, facilitating partnerships, advising companies on entering new markets, and assisting foreign firms that want to invest or set up operations in Korea.