Just in time for summer, Kool-Aid is putting a sour twist on fun and introducing New Kool-Aid Sour Jammers. For the first time, kids who are bored with sweet can enjoy the bold and fruity taste of Kool-Aid they know and love with a fun, sour twist.

“We know that kids love sour flavors, but there’s never been a sour beverage for kids available, until now,” said Rachel Drof, Marketing Director, Beverages, Kraft Heinz. “Kool-Aid is all about bringing unexpected fun to fans everywhere, and we can’t wait until fans taste the sour twist on the Kool-Aid classics.”

Kool-Aid Sour Jammers come in five bold and fruity flavors: Snappin’ Green Apple, Shockin’ Blue Raspberry, Electric Lemon Lime, Watermelon Slam and Zappin’ Tropical Punch.

For the first time, Kool-Aid Man is puckering up in new ads that support Kool-Aid Sour Jammers. To celebrate the launch of Kool-Aid Sour Jammers, Kool-Aid Man is krashing Snapchat with interactive filters and lenses. Fans can also enjoy hilarious videos of Kool-Aid Man krashing sweet moments with a fun, sour twist on Instagram.

Kool-Aid Sour Jammers are available beginning April 2019 for $1.99 in 10-packs at retailers nationwide.

For more information on Kool-Aid Sour Jammers, visit www.koolaid.com and follow the brand on Twitter (@koolaid), Instagram (@koolaid) and Facebook (facebook.com/koolaid) for updates.