As I was flicking through the Observer I came across a special feature by a company called CoolBrands, who produce an annual initiative to identify and pay tribute to the nation’s top brands. The report is commissioned by an independent survey of experts and consumers to produce a barometer of the coolest brands, people and places in Britain.

Being more than a little bit brand obsessed, I was intrigued to see who made the cut. As I looked down the list I noticed a few familiar names of clients. But, as I went further into the report I realised that we actually printed the labels for 14 of the brands named. Does that make us cool?

Here’s who is rocking a Label Apeel sticker:

Booja-Booja
Rare Tea Company
Cutter & Squidge
Rococo Chocolates
Forza
Selfridges
Gilpin’s Gin
The Artisan Kitchen
Hampstead Tea
Vita Liberata
Liberty
we are tea
Murdock London
Whole Foods Market

So why do these big guns come to Label Apeel?

After a long hard think, I’ve come up with these reasons:

As a business we’re happy and confident in our own skin. We don’t look at our rivals and want to emulate what they’re doing. More often than not we look at our competitors with a wrinkled up nose and think no-thanks we’ll stick to our own rules. Which means that our customers aren’t going to get a generic service or sticker that we literally just peel off the printer. We do something different, something unique for each clients that really fits with their own brand. We do this by getting to know the brand and the people behind it. Just because you’re in one particular sector doesn’t mean you have to stick to the safe rules set by the hordes.

We surround ourselves with other freethinkers. From the people we recruit to print the labels to the designers and suppliers, we only work and mingle with like-minded people who share a vision to do things their own way.

Looking at the list of brand names and having worked and had dalliances with many of them, they all tread their own path, don’t pander to trends or populism and more importantly they aren’t trying to be cool.
Shape, material and imagery are just the tip of the iceberg when it comes to making changes. Get in touch to find out how else we can help you breath new life into you labels.