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Mold-Rite Plastics, the banner brand for the Mold Rite/Stull/Weatherchem triumvirate, offers an astounding range of products and services designed to help brands. The company focuses on providing standard and customized closure and jar solutions to a number of industries, primarily in the beauty, pharma, and food sectors.
Over the years, and thanks to having gathered invaluable experience throughout not just one but three firms, Mold-Rite has played an important role in being an active part of the international packaging scene. One of the key differentiators of the group is its attention to data and the amount of resources dedicated to obtaining information from projects accrued as well as extrapolating the suggested courses of upcoming trends. Hence, Mold-Rite has always been and will continue to be a major player in the space, due to the ability to interpret the sector's tendencies and act upon them by anticipating them.
A major resource for the firm is its development of market segment reports, which it uses as an indicator of where it should be focusing its energies and which clients it should be pursuing. The most recent edition points out a number of facts that are of interest not only to Mold Rite, but to anyone that moves within the beauty space.
The largest and wealthiest generation to date are driving anti-aging products, mostly creams, serums, and powders. Many older consumers actively seek beauty products that will allow them to extend their appeal.
Aging consumers require convenient and easy to open/use packaging. Things like reduced dexterity or a lack of vision can really affect how an older consumer interacts with a piece of packaging. Items that are non-toxic should be simple to get to.
Consumers caring more about their health is contributing to the rapid growth of herbal and organic personal products. The natural personal care industry is experiencing double-digit growth.
Justifiable claims must appear on labels. Consumers know what appeals to them and what they're generally looking for when they walk in the store. Companies hould ensure they offer clear messaging on their packaging.
The category is growing. Men want more beauty, skin care, and personal care products designed for them. The age of the metrosexual has come and gone, beauty products for men are now clearly in the mainstream.
This has to happen through packaging and labels. Many brands offer clear statements using bold, masculine designs and colours. Men don't want delicate, pretty grooming packaging, they want hefty items they can display proudly.
The hair care industry is promoting a multi-step routine (modeled after skin care) that focuses on nourishment and health, including pre-shower/bath treatments. This allows for the sale of more products within one specific line.
Packaging companies should take note of what's working and what isn't in the hair care space. What are the popular supermarket, drug store, pharmacy, and salon brands? How are big brands adapting to new trends in formulations?How are up-and-comers distinguishing themselves?
In the absence of government regulations, consumers are putting pressure on retailers to enforce high ingredient and labeling standards. The relatively new nutricosmetic sector is a good example.
Designs need to show more and tell less. There seems to be a return to simplicity and clear ingredient labeling. If people know what they're getting, they feel more comfortable buying the product.
There are a number of key market segments where there is clear, demonstrable growth and where many packaging firms should take notice.
In the personal care market, the bath additive space is booming, and products like bath salts, bath oils/pearls, and such are finding more acceptance in the market. Hence, the North American bath additive space has grown approximately 6.6% over the last couple of years. The shampoo and conditioner market (including 2-in-1 products) has also grown in the same time period, to the tune of about 5%, closely followed by the body wash space at 4.9%.
Bath Additives
Shampoos
& Conditioners
Body Wash
Facial Care
Body Care
Sun Care
Even the lagging facial care market, comprised of moisturizers, nourishers, anti-aging products, cleansers, toners, face masks, and lip moisturizers is on the rise, enjoying 4.1% growth since 2013, followed by body and sun care products. These, then, are the places where consumers are spending the most, these are the real-world markets where growth seems to be on the increase, there's nothing speculative here.
The conclusion? Packaging firms should take note of the trends and adjust efforts accordingly.
