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When updating the Yorkshire Mixture bag, the choice to team up with Sheffield artist Luke Prest, one of the finest proponents of the Pop Art style movement, was easy for Maxons. With roots dating back over eighty years Maxons pride themselves on quality and as a result Yorkshire Mix has become synonymous with the name Maxons throughout the UK.
Packaging supplier National Flexible’s Carol Burdett said, “Us Sheffielders are extremely proud of our heritage and Maxons are an important part of that.
“National Flexible played an integral role,” said Maxons Company Director Chris Pitchfork, “Lee and Phil really helped and the feedback has been excellent.”
This traditional sweets mixture certainly has the heritage, alongside the youthful and fresh feel to grab a lot of attention.
Explosive growth in the frozen cocktail market has seen The Ice Co, a leading manufacturer of quality ice products, recently launch an impressive and vibrant new frozen cocktail product range. The cocktails are packaged in eye catching and user friendly curved 250ml pouches available in four flavours; Strawberry Daiquiri, Pina Colada, Mojito and Margarita all with a 5% ABV.
National Flexible rose to the challenge to help The Ice Co launch its impressive new frozen cocktail product range.
“The team at National Flexible are extremely knowledgeable and always keen to help. We were under a lot of pressure to reach tight deadlines when launching the product, along with having very specific requirements for the packaging we wanted” said Ginny Durdy Marketing Manager “National Flexible rose to the challenge and managed to source just what we wanted”.
With summer upon us and the sun fast approaching the UK is sure to be purchasing these impressive new pouches for BBQs and parties. Mark Thompson, National Flexibles Sales Director said “The quality of the drinks and the quality of the pack presentation make them a sure fire winner”
In 2014 we saved our customers £3.7 million!
For obvious reasons we are unable to give specific examples but they all centre around our Packaging Audits, Capital Expenditure Agreements and Training.
Our technical team travel the world to as many exhibitions as we can to source new films and packaging formats which either reduce costs or create a point difference for our customers products on shelf.
Packaging Audits
A holistic packaging review taking into account the current form of packaging, packaging machinery and working practices. We will review whole factories for our customers to:
- Reduced overall cost
- Increased packing speeds
- Shelf life extension
- Change packaging format
- Reduce packaging weight
- Differentiate between a standard and top level product
- Capital Expenditure Agreements
Where we recommend changes in packing machinery we will work with our customer to jointly execute the capital expenditure.