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Novakosmetica
Nova creates, develops and offers consumers a range of skin care products
Our Story
Our story begins among the tables of Harry's Bar in Rome and the Parisian brasseries. One day, passing by the window of a large perfumery on the Champs Elysées, Fatima Maarouf confided in Roberto De Angelis that she had a dream of clean, healthy and affordable cosmetics available to all. After a few years, and various studies carried out in the sector, our company took shape: it was the beginning of 'Nova'.
Nova is the realization of a dream of healthy and effective cosmetics, because we believe that a healthier, more aware, more ethical world is the right approach to take to achieve overall well-being.
Nova is a company that creates, develops and offers consumers a range of skin care products which are in perfect harmony with our ethical approach. Our products meet safety, efficacy and ethical requirements and are mainly vegan and/or made with organic ingredients.
Nova’s first challenge was to select serious suppliers whose products are completely free from substances which are harmful to health, such as parabens, dyes, petroleum jelly and formaldehyde. Nova’s second challenge was to use natural ingredients, inspired by medicine and by cosmetics made by traditional civilizations of various origins. Taking the best of what nature and cultural heritage can offer and transforming it into quality, healthy and effective products.
Nova’s third challenge was to offer high-quality natural products at reasonable prices. To achieve this fundamental objective, we chose to cut all costs connected to intermediates and advertising, which increase a product’s final price. To do that, we chose to sell our products online and with door to door.
