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Pai Skincare
Made in London, we're a British brand through and through - but we borrowed the Maori word 'pai', meaning 'goodness', as it sums up what we believe in.
'Out of the blue, my usually calm skin became irritated, hyper-sensitive and acne-prone. Trying to keep it under control was a daily battle and finding products that didn't contain problem ingredients brought a whole new challenge.
I'd reached a dead-end with a bathroom cabinet full of products claiming to be 'hypoallergenic' and 'organic', let down by their ingredient lists full of synthetics and known irritants.
I just wanted effective skincare I could trust and depend on and creating Pai was my way of taking back control.
Pai is everything I wanted as a customer; skincare made with effective, organic ingredients, no nonsense marketing and a brand that understands products are just one piece of the puzzle.'
Sarah Brown, Founder of Pai Skincare
We maintain the highest ethical standards across every aspect of our business.
We never test on animals, use only sustainable plant ingredients and choose recyclable or biodegradable packaging wherever possible.
Businesses have a responsibility to minimise their impact on the planet. It’s the right thing to do – and it also helps us sleep at night!
For a full list of our third party accreditations, visit our Organics & Ethics page.
