Supplying the “It” Factor

“It’s got the look!” That is the difference-maker that prompts a consumer to reach for one beauty product over another in this industry. While quality ingredients definitely matter, the emotional message a beautifully package delivers holds equal relevance to consumers. After all, how can a customer feel that a product will make them beautiful if it is not presented beautifully itself?

Luxury cosmetics packaging can be tricky. Your product’s package is the first impression your customers get of your brand. All packaging sends a message to a buyer. It is huge part of the “Why?” in a consumer’s buying decision and that is why it is so critical that your packaging design represents your brand well. The package is the beginning of the relationship between a manufacturer and their customer base. For a consumer, cosmetics packaging needs to look and feel as great as when they are actually using your product.

Going for the Green!

Green packaging is an environmental issue that smart companies must address to win over customers and capture their attention. This has become a growing concern for manufacturers of consumer products, including cosmetics and fragrances; consumers are demanding that the beauty industry adopt green packaging practices. The packaging has to be beautiful but practical, and it must deliver a message that it is eco-friendly.

In many cases, packaging transcends its original purpose. The packaging that we supply represents an eco-friendly ideal which people seek to identify with in their own value system.

Custom paper tubes are a great alternative to environmentally unfriendly plastic containers and dull cardboard cartons. Paper tubes designed to hold cosmetic and beauty products are affordable, recyclable, and eco-friendly. Additionally, the packaging protects its contents, especially fragile glass fragrance bottles.

At the same time, paper tube packaging has a unique luxury look and feel that will make your cosmetics and beauty brand stand out on the shelf and delight your customers when they hold your products in their hands.

In addition to external packaging of fragrance bottles, skin care products, and cosmetics, non-porous paper tubes are available to directly package items such push-up lip balm, powders, and creams.

Paper Tubes Wrap Beautifully Around Your Budget, Too!

On top of all the features that your customers will see as benefits, perhaps the best feature of paper tube packaging is its cost-effectiveness. It gets the job done on numerous levels, including that ever-vital value-to-cost proposition.

Paper Tube Company is a supplier of custom designed cosmetics packaging wholesale; contact us today for a quote.

The apparel and fashion accessories industry is one of the toughest on Earth; competition is high, profit margins are razor-thin, and today’s consumers are choosier than ever. Using custom paper tubes for t-shirts, ties, socks, jeans, underwear, and other apparel will save you money, promote an environmentally conscious corporate image to your customers, enhance your brand, and help your products stand out in an intensively competitive market.

Think Outside the Bag

Remember, being innovative, creative, and cost-effective are key difference-makers in the world of packaging for fashion apparel and accessories. While customers are purchasing what’s inside a shipping package, what’s on the outside counts just as much because that’s what the customer sees first when they open their mailbox.

Think paper tube packaging. Because soft goods cannot be broken during shipping, many online sellers ship apparel items in plain plastic bags. While plastic bags are inexpensive, lightweight, and functional, they don’t do a thing to distinguish your brand, and they may even leave a bad first impression on today’s environmentally conscious consumers. Like plastic shipping bags, cardboard paper tubes are functional, lightweight, and inexpensive – but they also have a luxury look and feel that fashion consumers will love at first sight. Additionally, the design can be customized to your exact specifications; you can include your company’s logo, full color artwork, barcode labels, and more. And, unlike those wasteful plastic bags that end up clogging landfills, spiral paper tubes are biodegradable and environmentally friendly, so customers can reuse, re-purpose, or recycle them. It is a feature that just keeps on giving benefits to consumers, manufacturers, and retailers. There is true value in paper tube packaging.

T-shirt paper tubes aren’t just a functional and inexpensive shipping option; they are also perfect for use in retail displays. Apparel items are a challenge to display in retail stores. If they are hung on racks or folded on shelves, shoppers will fling the pieces around, and the apparel becomes soiled or damaged, or ends up in unruly piles. Paper tube packaging eliminates those potential problems, protecting your merchandise from all types of shopping frenzies. And, its unique look is an attention-grabber that will make your product stand out among those bland unpackaged items, cardboard boxes, and plastic bags, catching customers’ eyes as they scan crowded store aisles. Let paper tubes be your secret sales agents!

The Paper Tube Company offers custom t-shirt tube packaging and custom paper tubes for socks, belts, underwear, ties, and all other types of apparel and fashion accessories, with no minimum order required. Contact us today to discuss your needs and get a quote.

Look Who’s Using Paper Tubes

Take a look at some examples of t-shirt, apparel and accessories companies, large and small, who use custom paper tubes to showcase their products. Infinite customization options are available – full color printing, custom die-cuts, barcodes and QR codes, sealing labels, foil stamping and embossing, and many others.