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Parmalat
Parmalat aims to play a daily role in the well-being of consumers throughout the world. The group strives to gain recognition for the high quality of its products, for its ability to innovate and ultimately as one of the top global players in the “added-value functional food” segment.
Mission - brief introduction
Parmalat aims to play a daily role in the well-being of consumers throughout the world. The group strives to gain recognition for the high quality of its products, for its ability to innovate and ultimately as one of the top global players in the “added-value functional food” segment.
The group aims to optimize value for shareholders while adhering to ethical principles of business conduct. Parmalat is committed to fostering the professional development of employees and associates as well as contributing to economic and social progress in the communities in which it operates.
Parmalat in brief
Parmalat S.p.A., which is listed on the Italian Stock Exchange, is controlled by the Lactalis Group since July 15, 2011. The Parmalat Group is a global player in the production and distribution of foods that are essential for everyday wellness: milk, dairy products (yogurt, cream based sauces, desserts and cheese) and fruit beverages, which generated revenues of more than 6.6 billion euros in 2017.
Parmalat in the world
Strategy
The Parmalat Group is a global leader in the dairy sector.
The Group’s strategy is to focus on the creation of value for all of its shareholders and stakeholders and is based on the following key points:
- consolidation and growth in those areas where we are already present and
- geographic expansion in emerging countries that are strategic for the Group, with the aim of a balanced growth in mature and emerging markets;
- strengthening our leader or co-leader market positions in the markets in which we operate;
- presence in all dairy categories (milk, cheese, yogurt, cream, butter, powdered milk and desserts) and in the fruit juice sector, with a complete product portfolio;
- development of our portfolio of brands, both global (such as Parmalat e Santàl) and local (such as Beatrice, Lactantia, Black Diamond and Astro in Canada; Pauls, Ice Break and Vaalia in Australia; Chef and Puro Blu in Italy; Everfresh, Bonnita and Melrose in South Africa), that enjoy significant positions in the markets where they compete;
- continuous innovation to best address consumer needs and new consumption habits;
- ability to benefit from the technological know-how and from the brand portfolio of the Lactalis Group;
- guarantee of product quality and safety through constant controls performed during all processing phases, from the selection of raw materials to the testing of finished products;
- continuous improvement of operational and production processes finalized to the industrial excellence;
- constant commitment to sustainability in every activity throughout the product’s life cycle, “from the farm to the table”.
