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Pouch packaging is everywhere...soup, candy, baby food, granola, coffee and even beer! Want to know why pouches are so popular?
1. See
Maximum printing surfaces showcase your company's branding and messaging. Try a custom shape for high impact visual appeal. Retailers like to see your pouch display options - vertically on a rack with a hang-hole or self-standing using the built-in gusset bottom.
2. Taste
Improve the flavor of your product. Food packaged in a pouch reportedly tastes better than when packed in a can.
3. Smell
High performance films with barrier properties aid in the prevention of unwanted odor, oxygen and moisture migration, providing you with better food protection and improved shelf life for your high-quality product.
4. Hear
Have you heard? Pouches offer a lower environmental impact than some other packaging. With advancements in technology, more pouch recycling options are available.
Down-gauging to lighter weight pouch materials also translates into lower shipping and storage costs, saving you money.
5. Touch
Want a pouch with a softer (less metallic or plastic) feel? Apply a matte varnish to give your pouch a more "natural" look and "soft touch".
Smackaroons, a delightfully delicious dairy, gluten and preservative-free coconutty cookie, was in search of a more inviting presentation than a cellophane bag with hand applied label.
Why we love it…
Smackaroons moved from a two component structure – a label and a bag – to one fun custom printed bag! This reduction saved costs not only in materials, but also in the time to manually apply each individual label.
We love the textures created by the background pattern and the genius peek-a-boo window in the shape of a cookie with bite out of it!