Following on from last year's success, Robinson Packaging again exhibited at the Packaging Innovations show in Birmingham on the 1st and 2nd of March.
Customers, prospects and industry experts from across the globe came together to network and discover the latest innovations. With an emphasis on our European supply into the food & drink, personal care and homecare markets, we showcased examples of our custom and standard packaging across all three sectors.
Through seminars hosted at 'The Ideas Factory', speaking with visitors on the stand and various meetings set-up with customers, we discovered some of 2017's biggest packaging trends and the impact they have on today's fast-paced world:
Structure and Branding
- 1/3 of the UK population believe that if product packaging is premium and of high quality then the product inside will be superior too. As a result, there has been a rise in the importance of design aesthetics and refreshing outdated and uninspiring packaging. With an in-house creative and industrial design team and 3D printing technologies, this is an area Robinson specialises in. Our product designers are constantly working on bespoke designs that help our customers deliver premiumisation on-shelf.
- Packaging design is an important factor in shaping opinions. 36% of overall consumers believe that unique packaging design makes a product more appealing and 53% of millennials prefer more exciting disruptive packs.
- More and more consumers are embracing the digital world and shopping online. Many of us have access to the web anytime and anywhere because of the increase in smartphone and tablet devices. It isn't just on-the-shelf that products need to appeal to their target audience – they also need to stand out online. Packaging has a huge impact on this.
- Because of the popularity of social media, YouTube and the ability to instantly share reviews, interesting packs can create a buzz online and may even go 'viral'. With many well-known bloggers and YouTubers regularly reviewing products from food and drink items to cosmetics and homecare, packaging is usually one of the first and most important topics that they discuss with their viewers. Online influencers will not only focus on the product itself but the packaging aesthetics, quality and functionality.
- Many brands are starting to look at using packaging to reinforce communication. Features such as personalisation or enabling the user to interact with the product can create a fun and engaging experience for the consumer.
- Exciting packaging can help customers create an irrational, emotional connection with brands. If a memorable experience is created through a product, members of the public are more likely to share this with others either in person or online.
Extending your Brand
- After the economic crash, many consumers are skeptical as to whether a product is worth their money. Brand recognition can be created through packaging innovation and can easily change perceptions. Packaging represents everything: from an important tool in the decision-making process, to a communications channel for a brand’s promise to deliver a quality experience.
- Snacking and eating on-the-go is growing. As today's world is becoming more and more frantic people do not have as much time anymore. Food-on-the-go options have changed the marketplace and their popularity is rising. At Robinson we can offer custom packaging solutions which will allow customers to enjoy your products even when they are in a rush. Recently we created a bespoke dessert pot for indulgent desserts specialist GU Puds. The ingenious spoon in lid allows consumers to still have a little bit of luxury on the go.
- Packaging can help a brand build its heritage. This can help engage with younger generations to expand new offerings.
Source: Packaging Innovations 2017, Mintel Packaging Trends 2017
Robinson joins ground-breaking NEXTLOOPP project to close loop on food-grade PP from post-consumer packaging
Robinson – the manufacturer specialising in value-added custom packaging – has joined forces with NEXTLOOPP to deliver for the first time a supply chain model to close the loop on food-grade recycled polypropylene (rPP)
Robinson Supplies the Right Bottle to Lead in Disinfectant
Fabulosa Ltd is a family-run business based in Crewe, Cheshire. It manufactures multi-surface, ready-to-use disinfectants under the ‘My Fabulosa’ brand. It chose to partner with Robinson as it needed a reliable supplier that could provide a custom-moulded PET bottle from tooling that is dedicated to supplying only their filling lines.
Robinson Packaging Designs Bespoke Luxury Rigid Boxes
Robinson Packaging develops and manufactures bespoke luxury rigid boxes. Your product is packaged securely and decorated to your brand’s distinct style. With expertise across many major markets, including confectionery and food, toiletries, cosmetics and multimedia, Robinson creates top quality boxes that catch the eye.
Robinson acquires Danish business Schela Plast
Robinson – the manufacturer specialising in value-added custom packaging – has acquired the Danish company Schela Plast. This major investment is part of the company’s dynamic development strategy allowing Robinson to continue to build on its bespoke, customised model and align with its multi-national customers on the back of three years of successful growth.
Robinson at Webpackaging LIVE Virtual Exhibition 2020
Robinson is excited to be one of just 20 companies participating in Webpackaging LIVE, the world’s first virtual packaging exhibition. The innovative 3D stand will allow visitors to look at a range of products on virtual shelves, including both Robinson's plastic and premium paperboard packaging, and the virtual exhibition stand really lets people see what Robinson has to offer.
500ml HDPE Bottle – Available Now
Robinson UK is delighted to announce that from the start of May we will be adding a 'Boston Round' 500ml HDPE bottle to our standards portfolio. The bottle is suitable for hand sanitiser with a wide range of caps, pumps and dispensers, including our own flip-top closures and simple refill cap.
Helping to feed the Nation during COVID-19
A message from CEO Helene Roberts about how Robinson's collaboration is essential. Robinson-produced soup and sauce pots, bowls, and ready meal containers play a vital role in keeping us all fed during this troubled time. Our UK and Polish plastics businesses are considered as Key Industries within the Food and Drink sector, critical for ensuring that our nations have access to food and people are being fed.
COVID-19 – Our Response
As a global packaging manufacturer, we are closely monitoring the COVID-19 pandemic. At Robinson Packaging Innovation we are working to ensure the best safety for all our employees and work colleagues. Robinson staff are making a collective effort to work remotely and keep providing the best services to our clients and partners.
Herbs & Spice Packaging Gets 30% Food Grade RPET
Herbs and Spice packaging will be enhanced with the introduction of our 100ml PET jar manufactured as standard with 30% Food Grade RPET included. These containers are also ideal for baking ingredients and sprinkles and come with a variety of closures to choose from.
Robinson have developed tooling for a 300ml Tamper Evident container and lid for the new McVitie’s on-the-go range. Manufactured in PP and able to be decorated with In-Mould or Post-Mould labels, this pack is the perfect On The Go solution and Pladis McVitie’s have been the first to take advantage of this for their range of Mini Bites.
Robinson Packaging has developed a range of custom moulded, tamper-evident bowls and lids, for the re-launch of Asda’s Health Range of chilled ready meals. The project to develop the 500ml and 900ml packs had a demanding time constraint with no margin for error, as Asda Health is an existing range that is sold across all Asda stores.
Robinson Packaging have always been quick to adopt new technology, and as part of an on-going development plan, they have invested in the latest state of the art 3D printer technology and new tool room machinery to strengthen their custom project rapid prototyping and pilot tool capabilities at their Kirkby-in-Ashfield site.
- Mike Webber
- Company News
- Created 22 Mar 2017
- Modified 19 Apr 2017
- Hits 1032