Robinson Packaging has collaborated with a leading fresh prepared food manufacturer, to create an innovative bespoke packaging solution for chilled cheesecakes.
The company holds a leading position in the chilled desserts retail market, making a wide variety of products including cheesecakes, trifles, tarts and cream cakes. They wanted a new innovative packaging design for cheesecakes to prevent consumers damaging the cake when removing it from the packaging. The products are usually packed in thermoformed trays that require the consumer to push the cheesecake up and out of the base of the pack. If care isn’t taken this can cause the dessert to crack.
Building on the initial idea, the design and technical team at Robinson Packaging developed a pack that features a tear strip at the front allowing customers to unwrap it easily from the cheesecake. This ensures that the product doesn’t break, is mess-free and can be presented perfectly on a serving plate.
Since it’s launch, the pack has been shortlisted for a StarPack Packaging Industry award.
It launched initially within the New York Baked Cheesecake range in a popular high street retailer and has received very positive consumer feedback.
Robinson joins ground-breaking NEXTLOOPP project to close loop on food-grade PP from post-consumer packaging
Robinson – the manufacturer specialising in value-added custom packaging – has joined forces with NEXTLOOPP to deliver for the first time a supply chain model to close the loop on food-grade recycled polypropylene (rPP)
Robinson Supplies the Right Bottle to Lead in Disinfectant
Fabulosa Ltd is a family-run business based in Crewe, Cheshire. It manufactures multi-surface, ready-to-use disinfectants under the ‘My Fabulosa’ brand. It chose to partner with Robinson as it needed a reliable supplier that could provide a custom-moulded PET bottle from tooling that is dedicated to supplying only their filling lines.
Robinson Packaging Designs Bespoke Luxury Rigid Boxes
Robinson Packaging develops and manufactures bespoke luxury rigid boxes. Your product is packaged securely and decorated to your brand’s distinct style. With expertise across many major markets, including confectionery and food, toiletries, cosmetics and multimedia, Robinson creates top quality boxes that catch the eye.
Robinson acquires Danish business Schela Plast
Robinson – the manufacturer specialising in value-added custom packaging – has acquired the Danish company Schela Plast. This major investment is part of the company’s dynamic development strategy allowing Robinson to continue to build on its bespoke, customised model and align with its multi-national customers on the back of three years of successful growth.
Robinson at Webpackaging LIVE Virtual Exhibition 2020
Robinson is excited to be one of just 20 companies participating in Webpackaging LIVE, the world’s first virtual packaging exhibition. The innovative 3D stand will allow visitors to look at a range of products on virtual shelves, including both Robinson's plastic and premium paperboard packaging, and the virtual exhibition stand really lets people see what Robinson has to offer.
500ml HDPE Bottle – Available Now
Robinson UK is delighted to announce that from the start of May we will be adding a 'Boston Round' 500ml HDPE bottle to our standards portfolio. The bottle is suitable for hand sanitiser with a wide range of caps, pumps and dispensers, including our own flip-top closures and simple refill cap.
Helping to feed the Nation during COVID-19
A message from CEO Helene Roberts about how Robinson's collaboration is essential. Robinson-produced soup and sauce pots, bowls, and ready meal containers play a vital role in keeping us all fed during this troubled time. Our UK and Polish plastics businesses are considered as Key Industries within the Food and Drink sector, critical for ensuring that our nations have access to food and people are being fed.
COVID-19 – Our Response
As a global packaging manufacturer, we are closely monitoring the COVID-19 pandemic. At Robinson Packaging Innovation we are working to ensure the best safety for all our employees and work colleagues. Robinson staff are making a collective effort to work remotely and keep providing the best services to our clients and partners.
Herbs & Spice Packaging Gets 30% Food Grade RPET
Herbs and Spice packaging will be enhanced with the introduction of our 100ml PET jar manufactured as standard with 30% Food Grade RPET included. These containers are also ideal for baking ingredients and sprinkles and come with a variety of closures to choose from.
Robinson have developed tooling for a 300ml Tamper Evident container and lid for the new McVitie’s on-the-go range. Manufactured in PP and able to be decorated with In-Mould or Post-Mould labels, this pack is the perfect On The Go solution and Pladis McVitie’s have been the first to take advantage of this for their range of Mini Bites.
Robinson Packaging has developed a range of custom moulded, tamper-evident bowls and lids, for the re-launch of Asda’s Health Range of chilled ready meals. The project to develop the 500ml and 900ml packs had a demanding time constraint with no margin for error, as Asda Health is an existing range that is sold across all Asda stores.
Robinson Packaging have always been quick to adopt new technology, and as part of an on-going development plan, they have invested in the latest state of the art 3D printer technology and new tool room machinery to strengthen their custom project rapid prototyping and pilot tool capabilities at their Kirkby-in-Ashfield site.
- Mike Webber
- Brand Launch
- Created 08 Jan 2018
- Modified 26 Mar 2018
- Hits 610