Having the bottle to lead in disinfectant
Fabulosa Ltd is a family-run business based in Crewe, Cheshire. It manufactures multi-surface, ready-to-use disinfectants under the ‘My Fabulosa’ brand. It chose to partner with Robinson as it needed a reliable supplier that could provide a custom-moulded PET bottle from tooling that is dedicated to supplying only their filling lines.
My Fabulosa exploded onto retail shelves in 2019 after the Owner and Managing Director, James Sharpe, identified a gap in the disinfectant market for a greater variety of highly performing disinfectant products. This ability to tap into consumer needs has seen the brand grow exponentially in its first years of operation.
For a start-up manufacturer in a rapidly expanding market, the most accessible supply options are the most compelling. Fabulosa was no exception, being forced to source several different pack formats to meet growing demand. This naturally created issues in terms of operational efficiency and brand identity.