Having the bottle to lead in disinfectant
Fabulosa Ltd is a family-run business based in Crewe, Cheshire. It manufactures multi-surface, ready-to-use disinfectants under the ‘My Fabulosa’ brand. It chose to partner with Robinson as it needed a reliable supplier that could provide a custom-moulded PET bottle from tooling that is dedicated to supplying only their filling lines.
My Fabulosa exploded onto retail shelves in 2019 after the Owner and Managing Director, James Sharpe, identified a gap in the disinfectant market for a greater variety of highly performing disinfectant products. This ability to tap into consumer needs has seen the brand grow exponentially in its first years of operation.
For a start-up manufacturer in a rapidly expanding market, the most accessible supply options are the most compelling. Fabulosa was no exception, being forced to source several different pack formats to meet growing demand. This naturally created issues in terms of operational efficiency and brand identity.
Customised bottle design for optimum performance
Robinson quickly developed a customised bottle design that could be introduced on Fabulosa’s existing filling line and that would work with the existing cap and trigger spray dispenser.
Fabulosa’s decision to move from standard bottles to a customised bottle made on a dedicated production cell has also enabled us to incorporate additional functionality, bringing commercial benefits for Fabulosa in other ways. Introducing a UV inhibitor to the bottle material is particularly compelling since it helps to extend the product’s stability.
Dedicated bottle and production capacity
Since Robinson is an independent company, they can be swift in their decision making to invest. In Fabulosa’s case, Robinson committed to a state-of-the-art production cell, dedicated to manufacturing bottles for the My Fabulosa brand.
This level of autonomy and agile approach to business is unique and something that larger Plc’s are unable to offer.
Robinson's investment means that Fabulosa, a thriving company, has the peace of mind that their supply chain is entirely secure, reliable and simplified to one bottle design. With the sharp focus on hygiene and cleaning which has been brought about by the Covid-19 pandemic, our partnership will see the development of more production cells and tooling that will keep pace with demand from Fabulosa’s growing army of fans.
“Robinson has proved itself a highly adept packaging partner. They helped design a bottle that couples stand-out shelf appeal with optimum performance for the consumer, as well as on our production line and through the supply chain. The Robinson team has provided a streamlined packaging product that has run successfully from the first supply, eliminating the complexities and complications that come from sourcing different bottles from different suppliers. In fact, we did not have to adjust our production lines in any way. Having dependable, stable supply as well as dedicated capacity is critical in ensuring we achieve our growth aspirations. Robinson’s philosophy of supporting brands with dedicated production cells is a perfect fit for this ambition.”
James Sharpe, Owner & MD
World's First Industrial-Scale Manufacturer of G3 Dispenser Plug is Robinson Packaging
Huhtamaki Inc. is a global player in sustainable food-on-the-go and food-on-the shelf packaging solutions, operating in 35 countries from 81 sites across the world. As part of their patented Quikspread container system, Huhtamaki supplies specially engineered dispenser plugs for some of the world’s most well-known foodservice outlets.
Robinson joins ground-breaking NEXTLOOPP project to close loop on food-grade PP from post-consumer packaging
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Robinson acquires Danish business Schela Plast
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Robinson at Webpackaging LIVE Virtual Exhibition 2020
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500ml HDPE Bottle – Available Now
Robinson UK is delighted to announce that from the start of May we will be adding a 'Boston Round' 500ml HDPE bottle to our standards portfolio. The bottle is suitable for hand sanitiser with a wide range of caps, pumps and dispensers, including our own flip-top closures and simple refill cap.
Helping to feed the Nation during COVID-19
A message from CEO Helene Roberts about how Robinson's collaboration is essential. Robinson-produced soup and sauce pots, bowls, and ready meal containers play a vital role in keeping us all fed during this troubled time. Our UK and Polish plastics businesses are considered as Key Industries within the Food and Drink sector, critical for ensuring that our nations have access to food and people are being fed.
COVID-19 – Our Response
As a global packaging manufacturer, we are closely monitoring the COVID-19 pandemic. At Robinson Packaging Innovation we are working to ensure the best safety for all our employees and work colleagues. Robinson staff are making a collective effort to work remotely and keep providing the best services to our clients and partners.
Herbs & Spice Packaging Gets 30% Food Grade RPET
Herbs and Spice packaging will be enhanced with the introduction of our 100ml PET jar manufactured as standard with 30% Food Grade RPET included. These containers are also ideal for baking ingredients and sprinkles and come with a variety of closures to choose from.
Robinson have developed tooling for a 300ml Tamper Evident container and lid for the new McVitie’s on-the-go range. Manufactured in PP and able to be decorated with In-Mould or Post-Mould labels, this pack is the perfect On The Go solution and Pladis McVitie’s have been the first to take advantage of this for their range of Mini Bites.
Robinson Packaging has developed a range of custom moulded, tamper-evident bowls and lids, for the re-launch of Asda’s Health Range of chilled ready meals. The project to develop the 500ml and 900ml packs had a demanding time constraint with no margin for error, as Asda Health is an existing range that is sold across all Asda stores.
Robinson Packaging have always been quick to adopt new technology, and as part of an on-going development plan, they have invested in the latest state of the art 3D printer technology and new tool room machinery to strengthen their custom project rapid prototyping and pilot tool capabilities at their Kirkby-in-Ashfield site.
- Bianka Cramblit
- Brand Launch
- Created 20 Apr 2021
- Modified 09 Apr 2021
- Hits 246