Robinson – the manufacturer specialising in value-added custom packaging – has published its 2020 Annual report showcasing a successful year with a revitalised business strategy, increased sales, a radical re-brand and millions of pounds worth of investment in the acquisition and the latest low-carbon equipment.

Robinson’s Above & Beyond report articulates their strategy with the purpose to create a sustainable future for people and the planet with a focus on three priorities: to put the customer first; help people thrive; and drive sustainable growth, all underpinned by their sustainability pledge. The report is a cohesive consolidation of financial and operational performance, demonstrating how the business is focused on creating sustained mutually shared value for all stakeholders.

Highlights include a 6% sales increase to £37.2 million, gross margin increase from 21% to 23%, a 3.0p final dividend announced for shareholders and £4.6 million invested in net capital expenditure.

In addition, Robinson rebranded, defined a new company purpose and launched its sustainability pledge with 15 ambitious goals. The company also recently acquired Danish company Schela Plast adding geographical reach into Northern Europe.

Alan Raleigh, the Chairman, says:

“2020 was a year that tested us all but I am very proud of how the team has responded, maintaining a safe working environment for all while minimising disruption to our customers and their consumers. Our flexibility, responsiveness, technical capabilities and most importantly our people provide the basis for Robinson to go ‘above and beyond’ in 2021.”

Dr Helene Roberts, CEO says:

“While 2020 was a year of unprecedented challenges, it was also a year when our purpose came to life bringing achievement and strong performance. In 2020 we introduced a significant amount of change to the business. Our focus in 2021 will be on consolidation, extracting full value while taking the opportunity to refine our business processes. I am excited about the opportunities for our people to thrive, strengthening our customer partnerships while achieving sustainable growth.”

The Annual report is issued on the day Robinson also announce the launch of their new company website, bringing their new brand identity to life, visually and verbally, while presenting their custom solutions and technical capabilities. It has been built with a unified purpose to drive business growth and deliver customer needs while integrating Robinson’s business and digital strategy to thrive online, designed completely around the user for accessibility and enhanced experience.