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Fortnum and Mason collaborate with Robinson to launch luxury iced fingers

  • Robinson Packaging
Eating, Drinking, Food, Confectioneries, Primary Packaging, Primary Boxes, Cases, Boxes - Cardboard, Tree Derivatives, Paper, Recycling

Robinson – the manufacturer specialising in value-added custom packaging – has partnered with Fortnum and Mason to launch their new iced fingers.

Robinson produced two different sized boxes that have been embellished with gold blocking to add a luxury, high-end appeal. Marrying luxury with sustainability, the boxes are made from 100% post-consumer recycled paperboard and can be widely recycled once used. The packaging also includes two cushion pads to protect the iced fingers in transport and on retail shelves.

The boxes have been printed using Fortnum and Mason’s traditional and elegant eaudenil colour palette and to meet their standards Robinson carried out substrate tests to ensure the packaging exactly matched the brand requirements.

Jon Walker, NPD Director at Robinson, said:

“We are thrilled to have collaborated on this project and it is exciting to see the product finally launched. Being closely located we can offer flexibility and speed of supply and are proud to be a strategic partner to Fortnum and Mason. We are looking forward to further collaborations.”

The iced fingers are exclusively available in Fortnum and Mason’s London Piccadilly store and online through their website.

If you are interested in sustainable boxes for your brand, please contact the team at Robinson Packaging.

See also

  • Brand Launch
  • English
  • Modified 02 Mar 2022
  • Hits 484