The Intelligence pillar says Robinson will enable its customers to contribute to building a circular economy by applying purposeful design, using recycled content and making its products recyclable.

Goals included:

• 10% virgin plastic reduction by 2025
• Maximum recycled content by 2022: Minimum 30% in plastic / Maintain 100% in paperboard
• All products fully recyclable

Robinson has had many customer successes reducing the amount of virgin plastic, increasing the use of PCR while maintaining product protection and functionality.

‘My Fabulosa’ identified a gap in the disinfectant market for a greater variety of high performing disinfectant products and partnered with Robinson to meet their rapid growth requirements while providing a sustainable solution – a PET bottle that is widely recyclable.

Robinson joined forces with NEXTLOOPP to deliver, for the first time, a supply chain model to close the loop on food-grade rPP. NEXTLOOPP is managed by leading environmental consultants Nextek, a consortium including a team of expert organisations across the PP and food supply chain, including Robinson.

All Robinson paperboard packaging is made with 100% recycled material and is widely recyclable. A great example of this is the beautifully crafted boxes for luxury chocolate manufacturer Holdsworth, meeting both companies’ sustainability goals for circular packaging solutions.