If this is your company, CONTACT US to activate Packbase™ software to build your portal.

      Webpackaging logo

      RPC's blue lid caps successful product launch

      Quick Contact
      • RPC Bebo
      RPCs blue lid caps successful product launch
      Europe, UK, Ireland, Eating, Drinking, Food, Snack Foods, Primary Packaging, Jars, Pots, Caps, Lids, Secondary Packaging, Labels, Plastic, Plastic - PP, Product Development Services, Brand Design, Branding

      RPC Bebo UK has supplied a 126mm diameter lid in a blue pigment to enhance the branding and on-shelf appeal of a new range of Blue Dragon branded noodle snack pots produced by Symingtons under licence from AB World Foods.

      Based on classic Blue Dragon family favourite recipes, the Noodle Pots are aimed at attracting new customers to the snack pot market as well as existing Blue Dragon consumers. 

      The blue pigmented lids from RPC Bebo were selected in preference to the standard white lid for the pot in order to tie in more closely with the familiar Blue Dragon branding and create greater on-shelf impact and awareness.  In addition, the thermoformed polypropylene lids offer a better fit to help maintain product freshness and security.

      RPC Bebo UK is also applying a label to the lids after manufacture.

      "The new lids look great and have really helped the pot to achieve stand out on-shelf, as well as bringing the product closer to the core Blue Dragon range", comments Finn McConway, Symington's brand manager.

      "We have been delighted with RPC's contribution to this project, which has helped us to achieve a very successful launch for this new range."

      Blue Dragon Noodle Pots are already on shelf in three major UK retailers with more listings planned for 2015.

      See also

      A pot of quality

      A bespoke multilayer pot from RPC Bebo Bouxwiller is helping to deliver quality of product and presentation for a new range of sheep’s milk specialities from leading French dairy company Le Petit Basque. For its Douceur de Brebis desserts, Le Petit Basque required a packaging solution that was aesthetically pleasing while also guaranteeing the taste, freshness and extended life of the product. A key marketing requirement was that the inside of the pot should be white to emphasise the quality and purity of the dessert and the exterior sky blue to match the company’s iconic and instantly-recognisable branding.

      RPC Bebo Plastik wins in Barcelona

      RPC Bebo Plastik's pioneering in-mould label thermoforming (IML-T) technology has been recognised at the European Thermoforming Parts Competition 2016. The company's IML-T tubs and lids took first prize in the category 'Thin Gauge – Food Packaging Applications'. Among the many benefits highlighted by the judges were the wide label coverage that can be achieved including the stacking rim of the pack and the option of barrier protection through the use of multilayer sheet, all of which can be delivered using existing tools.

      RPC's microwavable mussel trays - a new concept for Spanish seafood

      A range of microwavable mussel dishes from one of Spain's leading seafood producers is being packed in plastic trays from RPC Bebo Food Packaging. The thermoformed HDPE trays are manufactured at RPC Bebo's Kristiansand site in 400g and 1kg sizes. Their rounded design ensures that they are able to turn in the microwave during heating, while handles at each end facilitate carrying and avoid the risk of burnt fingers when the tray is removed from the microwave.

      • Brand Launch
      • English
      • Modified 04 Sep 2015
      • Hits 2285
      Sun-Rain
      APG
      Epopack