If this is your company, CONTACT US to activate Packbase™ software to build your portal.

    Webpackaging logo

    Magnum launches new tubs made using certified circular polypropylene from SABIC’s TRUCIRCLE portfolio

    • Sabic
    Eating, Drinking, Food, Frozen Desserts, Primary Packaging, Jars, Pots, Active, Smart Packaging, Sustainable Packaging, High PCR Content Packaging, Plastic, Plastic - PP, Plastic - PCR, Recycling

    Magnum, the world’s favorite ice cream brand, has announced the roll out of more than 7 million ice cream tubs made with certified circular polypropylene from SABIC’s TRUCIRCLE™ initiative that uses feedstock made from recycling used, mixed plastic. The launch represented the “world’s first” tub within the ice cream industry that contains recycled plastic and that aims to contribute towards the challenge of keeping plastic waste out of the environment and in the value chain.

    Magnum is the first to use recycled plastic within the ice cream industry and after a successful pilot launch in Spain, Belgium and Netherlands last year, the full roll out across all European countries is another exciting step to offer more sustainable packaging to consumers. New Magnum tubs have been developed in close collaboration of Unilever and SABIC. To be able to answer consumer’s expectations of robust packaging from Unilever’s A-brand ice cream, SABIC has developed a new polypropylene impact copolymer for frozen food packaging. SABIC’s material uses post-consumer mixed plastic as feedstock which is broken down into its molecular building blocks, to create virgin plastics which are then used to produce these new recyclable, ice cream tubs.

    With more in-home consumption due to COVID-19, the introduction of these tubs and their impact on environment becomes extra relevant as the world prepares for a new future. “We are proud to be the world’s first ice cream brand to pioneer this ground-breaking technology”, says Julien Barraux, Global Magnum Vice President “Through this new approach, we hope to lead the food and refreshment industry towards a more sustainable future, paving the way to a circular economy.”

    Mark Vester, Circular Economy Leader at SABIC, said: “Magnum tubs display a great collaborative effort between Unilever and SABIC, a true collaboration and innovation which drives positive change towards closing the loop on valuable, used plastics.”

    By end of 2020, Magnum will use an estimated 160,000 kilograms of certified recycled plastic material.

    The move is part of Unilever’s wider global packaging commitment to halve the company’s use of virgin plastic, by reducing its absolute use of plastic packaging by more than 100,000 tonnes and accelerating its use of recycled plastic by 2025. The Magnum tubs are now available in Europe and due to be launched globally from 2021 onwards.

    As Magnum announced, all its packaging will soon be fully reusable, recyclable or compostable and made with post-consumer recycled material to drive the circular economy approach. By using this new approach, Magnum hopes to lead the food and refreshment industry towards a more sustainable future, paving the way to a circular economy.

    SABIC’s ground-breaking TRUCIRCLE™ solutions encompasses the company’s circular materials and technologies including certified circular polymers from the chemical recycling of used, mixed plastic; certified renewable polymers from bio-based feedstock and mechanically recycled polymers. SABIC's certified polymers are based on a mass balance approach. To secure the chain of custody the value chain parties require an ISCC PLUS certification. This widely recognized international sustainability certification scheme verifies that the mass balance accounting follows predefined and transparent rules. In addition, it provides traceability along the supply chain, from the feedstock to the final product.

    See also

    REN Clean Skincare with partners SABIC and Aptar wins Beauty Shortlist Award in Best Beauty Brand – Recycling category

    SABIC is proud to announce that a successful collaboration between REN Clean Skincare and Aptar in the development of an innovative new EVERCALM Global Protection Day Cream airless packaging made with certified circular polypropylene has resulted in the acknowledgement of REN Clean Skincare as “Best Beauty Brand in the Recycling (innovation)” category of the 2021 Beauty Shortlist Awards

    Mars and Huhtamaki join Sabic’s Trucircle initiative for pet food packaging based on certified circular polypropylene

    SABIC has announced that BOPP film based on the company’s certified circular recycled feedstock PP will be introduced in primary pet food brand packaging by Mars, Incorporated, a global leader in confectionery, food, and pet food products. The BOPP film structures are manufactured by Huhtamaki and the joint initiative will help the partners implement their ambitious targets of reducing the volume of fossil-sourced plastics and accelerate the transition to a more circular plastics economy.

    SABIC and Schwarz Group embark on pilot project for vegetable bags made from TRUCIRCLE certified circular polyethylene

    SABIC, a global leader in the chemicals industry, has embarked on a pilot project with Schwarz Group, Europe’s largest retail store operator, for the use of transparent film bags made from certified circular polyethylene in vegetable packaging. The project will include various different PE technologies from SABIC’s TRUCIRCLE portfolio based on materials produced via feedstock recycling of mixed and used plastic.

    Sabic, The Estée Lauder Companies, and Origins announce collaboration to unveil the first premium brand packaging tube made with certified circular polyolefins

    Sabic announces its collaboration with The Estée Lauder Companies (ELC) and global skincare brand Origins Natural Resources Inc. and beauty packaging manufacturer Albéa for the upcoming 2021 market debut of an advanced beauty tube pack. Origins will launch a tube pack format of its global best-selling Clear Improvement™ Active Charcoal Mask.

    Sabic Launches Innovative TF-BOPE Film for Frozen Food Packaging

    SABIC, a global leader in diversified chemicals, has launched a sustainable packaging solution for frozen food which combines a new polyethylene (PE) grade with innovative film production technology. The solution is based on a mono web TF-BOPE film structure which has a thickness of only 20 micrometers – an unprecedented benefit in this market. This thin gauge provides a potential packaging material reduction of approximately 35-50% compared to incumbent blown PE film.

    Irplast joins Sabic’s Trucircle Initiative by launching circular LOOPP and renewable NOPP film to create sustainable flexible packaging

    IRPLAST S.p.A., a prominent global producer of simultaneously bi-oriented BOPP film, for manufacturing of printed adhesive tapes, wrap­around labels for the food, beverage dairy, personal & home care markets and also for multi-pack solutions, has selected certified circular and certified renewable SABIC PP polymers from SABIC’s TRUCIRCLE portfolio for its new S-BOPP film solutions.

    SABIC highlights its leading edge certified circular solutions

    As global brand leaders or frontrunners in their respective areas, Unilever, Tupperware Brands, Vinventions and Walki Group recognise the importance of sustainability and their role in the circular economy, they also recognise the critical roles purity, quality and safety play in consumer products or packaging. SABIC’s chemical recycling process is a drop-in alternative offering similar properties and processing characteristics to traditionally produced materials.

    SABIC introduces new caps & closures material, outlines strategies for growth and the circular economy at the Berlin Plastic Closures Innovation 2018

    SABIC is reinforcing its activities in the plastics caps and closures (C&C) market. At the Plastic Closures Innovations Conference in Berlin on May 22-24, where SABIC is the headline sponsor, the company will discuss its new Caps & Closures Industry segment, launched at the beginning of the year. It will also introduce its latest materials and solutions for drink, food and non-food packaging caps and closures, and outline its latest measures for addressing issues in the circular economy.

    • Brand Launch
    • English
    • Modified 14 Aug 2020
    • Hits 746