Connect to nature: Connecting to conscious consumers

17 Jul 2019
SIG
signals.sig.biz/articles/connecting-to-conscious...

In part two of our Connect to Nature series, we explore the global issues consumers care about and how sustainability can lead to greater brand engagement. Why are consumers today more environmentally aware? How is it affecting their choices? And what do they expect from brands?

Why consumers care

All over the world, consumers are facing the same reality. They’re increasingly concerned about global issues like pollution, natural resources and packaging waste. And in every market they’re considering the impact of their actions and exercising their power through the products they buy.

In this reality, consumers are thinking about more than price and experience; they’re actively prioritising brands that promote sustainability and positive choices. They expect companies to do more than make a profit. They expect them to be honest about everything from how materials are sourced to a product’s impact on the environment.

Staying informed

With consumers more conscious in their choices, brands that make sourcing and sustainability information easily accessible will stand out. According to research, 88% of UK shoppers want on-pack information that highlights how environmentally-friendly it is. But there’s clearly a limit to how much information can be presented on packaged products.

With new digital technologies and track-and-trace capabilities, connected packaging is turning physical packages into interactive tools. With a simple smartphone scan, consumers can access detailed information on sourcing, materials, quality and more. So brands can not only inform but engage and inspire consumers looking to make more sustainable choices.

Creating a connection

SIG offers a range of connected packaging solutions as part of its Connected Pack platform. These solutions are enabled via unique on-pack QR codes that allow you to see the entire product journey. Because of this, consumers get more product transparency and brand engagement, while producers can build loyalty, gather unique market insights and even increase sales.

SIG carton packaging modernizes the conventional ambient vegetable aisle in the Netherlands

The traditional long life vegetable aisle, made up of mainly cans and glass, is now being disrupted by SIG carton packs, with its many convenience, efficiency, and sustainability benefits. HAK, the leading Dutch plant-based food producer, has recently opted to use SIG SafeBloc carton packs.

Solarec and SIG forge strong new partnership

Solarec, Belgium’s largest dairy company, is gearing up for the future by partnering with its new solution provider SIG. By replacing the previous production lines with four efficient, flexible SIG filling machines for aseptic cartons, Solarec achieves several goals at once.

Terra Alegre first globally to introduce tethered SIG MaxxCap Linked on SIG’s carton packs

Terra Alegre, dairy factory of the international retail and consumer goods Jerónimo Martins Group, continues its close partnership with SIG to become the first company to introduce tethered SIG MaxxCap Linked on SIG’s carton packs. The company offers whole milk, semi-skimmed milk, and skimmed milk in SIG SlimlineBloc carton packs with SIG MaxxCap Linked.

Flexibility and speed taken to next level with introduction of SIG Digital Printing for aseptic carton packs

With a pioneering reputation for providing customers with maximum flexibility and speed, SIG is taking production to the next level with the seamless new opportunities of SIG Digital Printing for aseptic carton packs produced in Europe. This professional printing solution offers full-color digital printing on SIG carton packs without the need for cylinders or printing forms, enabling more flexibilization and agility to meet specific customer demands.

Maspex first to introduce domeTwist closure with tethered cap for SIG's carton bottle combidome

Maspex Wadowice Group, one of the largest food manufacturers in Central and Eastern Europe, continues its close partnership with SIG as it becomes the first to offer SIG’s domeTwist closure with tethered cap for SIG’s unique carton bottle combidome. This is an important step forward on Maspex’ sustainability roadmap, as it leads the way in adding innovative solutions to its juice ranges.

OSM Łowicz boosts sustainability credentials with SIG’s combibloc ECOPLUS packaging material – World's first use in cream category

Popular dairy producer OSM Łowicz continues to prove itself as one of Poland’s sustainability leaders, as it becomes the first in the country to opt for SIG’s combibloc ECOPLUS packaging material without aluminium layer and first in the world in the cooking cream category.

SIGNATURE EVO from SIG wins Gulf Sustainability Awards for “Best Sustainable Product”

SIGNATURE EVO from SIG, the world’s first full barrier packaging material without aluminium layer for aseptic carton packs, has won the prestigious Gulf Sustainability Awards 2022 in the “Best Sustainable Product” category.

SIG completes the acquisition of Evergreen Asia

SIG today announces the completion of its acquisition of Pactiv Evergreen Inc.’s Asia Pacific chilled carton operations. SIG intends to leverage its R&D know-how, innovation capabilities and its marketing expertise to introduce more innovative packaging formats in this market segment.

Mexico: SIG wins the “Envase Estelar” 2022 for combifitMidi

SIG's packaging solution combifitMidi is once again in the spotlight. The exceptional packaging solution has won the prestigious “Envase Estelar” award in Mexico. The award is presented every year by the AMEE and is one of the most prestigious awards in the Mexican packaging industry.

SIG to acquire Scholle IPN to broaden leadership in sustainable packaging systems and solutions

SIG has entered into an agreement to acquire 100% of Scholle IPN. This acquisition diversifies SIG’s exposure to growing and resilient end-markets. SIG’s portfolio of market-leading sustainable food and beverage carton solutions will be expanded into bag-in-box and spouted pouches for retail, institutional and industrial customers.

SIG announces SIGNATURE EVO, the world’s first full barrier aluminium-free aseptic carton solutions

SIG today announces the launch of SIGNATURE EVO, the world’s first aluminium-free full barrier packaging materials for aseptic carton packs. SIGNATURE EVO extends SIG’s lower-carbon aluminium-free packaging materials – already available for plain white milk – for wider use with oxygen-sensitive products such as fruit juices, nectars, flavoured milk or plant-based beverages.

Start-up Tiptoh partners with SIG and Olympia Dairy to launch first pea protein beverages in Belgium

Innovative Belgian start-up Tiptoh has partnered with SIG and Olympia Dairy to bring a new range of pea protein beverages to the Belgian market. Tiptoh is the latest food and beverage start-up to benefit from SIGCUBATOR, SIG’s accelerator program for new businesses who just need the right spark to ignite the next novel food or drink idea.

SIG invests €12 million in new European tech center

SIG is investing €12 million in a pilot plant of its new Tech Center Europe, which will be located close to SIG’s packaging plants in Linnich, Germany. Bringing further added value to SIG customers, the new Tech Center will help to expedite new product and packaging development, to meet the ever-increasing demand for more sustainable packaging solutions.

Nestlé Vietnam opts for SIG’s “One Cap, One Code” solution to engage with Gen Z consumers

Nestlé is the first company in Vietnam to opt for SIG’s innovative QR code closure solution “One Cap, One Code” for effective and unique one-to-one online marketing opportunities. The aim is to appeal in particular to Gen Z consumers and to strengthen their brand loyalty via a differentiated reward program. Since May, the closure caps of the popular Nestlé Milo Teen Protein drinks, in SIG's combismile carton packs, have included unique QR codes that can be easily scanned and serve as reward points that can be redeemed online.

SIG and Framptons bring stand out packaging innovation to the plant-based beverage market

SIG recently partnered with contract packing solutions specialist Framptons to install a new generation combidome filling machine, the first of its kind in the UK. Now Framptons will further support the plant-based sector, as start-up Lilk becomes one of the first in the UK to launch new beverages in SIG’s unique carton bottle combidome.

SIG puts a cap on product waste

Customers are facing increasing demand for sustainable packaging from consumers and regulators, with a particular focus on single-use plastics to tackle today’s concerns about plastic waste leaking into the environment, especially into the world’s oceans. SIG has developed tethered caps ready for market launch well in advance of the 2024 deadline.

SIG's unique on-the-go combismile carton pack enters french market with new Volvic fruity flavoured ranges

SIG’s unique on-the-go combismile carton pack enters the French market for the first time this month, with the new fruity flavoured ranges for adults and kids from renowned natural mineral water brand Volvic. SIG’s combismile packaging innovation is the ideal lifestyle packaging option for flavoured water.

First commercial launch for SIG’s Paper U-straw for aseptic cartons

SIG’s pioneering Paper U-straw made its commercial debut this month. CAPSA Food is the first to take advantage of this innovation for its ‘Central Lechera Asturiana’ whole milk, Spain’s number one dairy brand.

SIG sustainable straws

Ready for a healthier future? At SIG, we’ll help transform every part of your business – including the straws you use. Our groundbreaking paper straws are made entirely from paperboard and will help reduce your reliance on plastic.

Health in your hands

In part three of our Power of One series, we look at how and why healthy snacks and responsibly-sourced beverages are soaring in the single-serve drinks market.

Start-up GROUNDED has partnered with SIG to launch innovative plant-based protein shakes

GROUNDED reached out to SIG for support in getting its all-natural plant-based shakes, with cocoa and plant protein, ready for market. As there is almost no start-up company that will be able to invest in its own production plant from the beginning, GROUNDED benefits from the outstanding capabilities in SIG's combiLab as well as the sponsorship of the SIGCUBATOR

Single-minded consumers

In part two of our Power of One series, we explore the major consumer trends and behaviours driving a surge in single-serve products.

Good things come in small packagesOOD THINGS COME IN SMALL PACKAGES

In the first part of our new Power of One series, we kick-off our investigation into the growth and potential of single-serve food and beverage products.

nutpods launches new oat creamers in combidome packaging from SIG

nutpods, an industry-leading coffee creamer company, has recently introduced a new product line: zero sugar oat creamer. The new oat creamers available in combidome, the carton bottle from SIG, will hit shelves in the coming months at the three largest natural retailers.

Introducing an innovative lifestyle pack ready to conquer Europe’s on-the-go market

With the commercial launch of combismile in Europe, SIG’s innovative on-the-go packaging solution will enable brands and producers to create more unique and healthy products, differentiate themselves and stand out in a competitive on-the-go market. Using highly renewable and fully recyclable cartons which offer a welcome and viable alternative to plastic packaging.

SIG's SIGNATURE PACK wins French packaging award

SIGNATURE PACK from SIG, the world’s first aluminium-free aseptic carton pack that is 100% linked to plant-based renewable materials via a mass balance system, has won the prestigious French packaging award in the ‘environmental’ category. SIGNATURE PACK was launched on the French market earlier this year with Candia, part of the leading French dairy cooperative SODIAAL.

Recycling: How cartons compare

There’s a misperception that beverage cartons can’t be recycled as easily as other packaging because they are made from multiple layers of different materials – paper board, polymer and aluminium. But, as we saw in our previous blog post, beverage cartons are actually fully recyclable.

How cartons are recycled

Beverage cartons are fully recyclable. But there’s a common misperception that cartons, caps or closures can’t be recycled. In part one of our series on recycling myths, we explore the important role consumers have to play, how beverage cartons are recycled and the types of products the materials can be used to make.

Connect to nature: Closing the loop on packaging

In part four of our Connect to Nature series, we look at how digital technology can help close the loop on packaging and drive true sustainability. To really make a long-term sustainable impact, brands need to consider what happens at the end of a packaged product’s life as well as how it was sourced and made. How can connected packaging help close the loop on packaging?

Maple Hill partners with SIG to make grass-fed organic milk available on-the-go

For the first time ever, 100% grass-fed organic milk is now available in shelf-stable, single serve cartons. Maple Hill and SIG worked together to create innovation in a category that has been quiet far too long. Maple Hill’s 100% grass-fed organic whole milk and chocolate milk made with Fair Trade Cocoa are now available in eight-ounce combismile cartons from SIG.

Connect to nature: Making supply chains sustainable

In the next part of our Connect to Nature series, we take a look at how connected packaging can help supply chains become more sustainable and efficient. Connected packaging powers more than a gateway for communication. It can actually help producers improve sustainability within their supply chains.

SIG set for growth with new state-of-the-art production plant in China

As the Asia-Pacific region continues to be one of the major growth engines for aseptic carton packaging, SIG has announced investment in the region with the construction of a second production plant in Suzhou, China. To meet current and future customer demand, the new 120,000 square meter plant is expected to be operational in early 2021 and will be situated at the Suzhou Industrial Park, close to the company’s existing production facility and Tech Centre.

Jo Webb
Company News
English
Created 17 Jul 2019
Modified 14 Aug 2019
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Connect to nature: Connecting to conscious consumers

Why consumers care

Staying informed

Creating a connection

See also

SIG carton packaging modernizes the conventional ambient vegetable aisle in the Netherlands

Solarec and SIG forge strong new partnership

Terra Alegre first globally to introduce tethered SIG MaxxCap Linked on SIG’s carton packs

Flexibility and speed taken to next level with introduction of SIG Digital Printing for aseptic carton packs

Maspex first to introduce domeTwist closure with tethered cap for SIG's carton bottle combidome

OSM Łowicz boosts sustainability credentials with SIG’s combibloc ECOPLUS packaging material – World's first use in cream category

SIGNATURE EVO from SIG wins Gulf Sustainability Awards for “Best Sustainable Product”

SIG completes the acquisition of Evergreen Asia

Mexico: SIG wins the “Envase Estelar” 2022 for combifitMidi

SIG to acquire Scholle IPN to broaden leadership in sustainable packaging systems and solutions

SIG announces SIGNATURE EVO, the world’s first full barrier aluminium-free aseptic carton solutions

Start-up Tiptoh partners with SIG and Olympia Dairy to launch first pea protein beverages in Belgium

SIG invests €12 million in new European tech center

Nestlé Vietnam opts for SIG’s “One Cap, One Code” solution to engage with Gen Z consumers

SIG and Framptons bring stand out packaging innovation to the plant-based beverage market

SIG puts a cap on product waste

SIG's unique on-the-go combismile carton pack enters french market with new Volvic fruity flavoured ranges

First commercial launch for SIG’s Paper U-straw for aseptic cartons

SIG sustainable straws

Health in your hands

Start-up GROUNDED has partnered with SIG to launch innovative plant-based protein shakes

Single-minded consumers

Good things come in small packagesOOD THINGS COME IN SMALL PACKAGES

nutpods launches new oat creamers in combidome packaging from SIG

Introducing an innovative lifestyle pack ready to conquer Europe’s on-the-go market

SIG's SIGNATURE PACK wins French packaging award

Recycling: How cartons compare

How cartons are recycled

Connect to nature: Closing the loop on packaging

Maple Hill partners with SIG to make grass-fed organic milk available on-the-go

Connect to nature: Making supply chains sustainable

SIG set for growth with new state-of-the-art production plant in China

Beverage cartons made with ASI-certified aluminium

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SIGNATURE PACK wins Worldstar packaging award

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SIG to offer a market-ready alternative to plastic str...

SIG

SIG carton packaging modernizes the conventional ambie...

SIG

Solarec and SIG forge strong new partnership

SIG

Terra Alegre first globally to introduce tethered SIG ...

SIG

Flexibility and speed taken to next level with introdu...

SIG

Maspex first to introduce domeTwist closure with tethe...

SIG

OSM Łowicz boosts sustainability credentials with SIG’...

SIG

SIGNATURE EVO from SIG wins Gulf Sustainability Awards...

SIG

SIG completes the acquisition of Evergreen Asia

SIG

Mexico: SIG wins the “Envase Estelar” 2022 for combifi...

SIG