First commercial launch for SIG’s Paper U-straw for aseptic cartons

21 Apr 2021
SIG
www.sig.biz/gb/media/press-releases/first-commer...

SIG’s pioneering Paper U-straw made its commercial debut this month. CAPSA Food is the first to take advantage of this innovation for its ‘Central Lechera Asturiana’ whole milk, Spain’s number one dairy brand.

Sustainable alternatives continue to gain momentum because of the EU Waste Legislation and growing concerns about the environmental impact of plastic straws. According to the European Union’s SUP (Single Use Plastic) directive, plastic straws in Europe must be replaced by July 2021.

CAPSA Food has launched its Central Lechera Asturiana whole milk with the new SIG Paper U-straw on SIG’s combiblocSmall 200ml carton packs.

The innovative Paper U-straw supports SIG’s ongoing efforts to use more renewable materials. The paper used to produce SIG paper straws, including straight and U-shaped in 4 and 6mm diameter, is FSCTM-certified. The wrapper for the straw has also been redesigned to remain attached to the packaging to prevent littering and can also be disposed with the carton pack.

Juan Povedano, Marketing Director at CAPSA Food: “Our strong partnership with SIG has ensured we are well prepared for this important change in EU legislation. We are proud to be the first to use the new Paper U-straw and the environmental benefits this will bring. It will also respond to growing demand from our consumers for more sustainable packaging solutions.”

The new Paper U-straw is another important milestone on SIG’s Way Beyond Good journey to put more back into society and the environment than it takes out.

Ana Ruiz del Árbol, Marketing Director Iberia at SIG: “Carton packs are sustainable by nature, consisting of 70-80% paperboard. Now with the introduction of our new Paper U-straw for aseptic carton packs, we continue to lead the way in the industry. Our close cooperation with CAPSA Food has ensured they are now ready for the requirements of the SUP directive with our renewable and recyclable innovation, as well as giving their consumers the best sustainable alternative to plastic straws.”

Caption: SIG’s pioneering Paper U-straw made its commercial debut this month. CAPSA Food is the first to take advantage of this innovation for its ‘Central Lechera Asturiana’ whole milk, Spain’s number one dairy brand.

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Jo Webb
Brand Launch
English
Created 21 Apr 2021
Modified 26 Apr 2021
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First commercial launch for SIG’s Paper U-straw for aseptic cartons

See also

SIG carton packaging modernizes the conventional ambient vegetable aisle in the Netherlands

Solarec and SIG forge strong new partnership

Terra Alegre first globally to introduce tethered SIG MaxxCap Linked on SIG’s carton packs

Flexibility and speed taken to next level with introduction of SIG Digital Printing for aseptic carton packs

Maspex first to introduce domeTwist closure with tethered cap for SIG's carton bottle combidome

OSM Łowicz boosts sustainability credentials with SIG’s combibloc ECOPLUS packaging material – World's first use in cream category

SIGNATURE EVO from SIG wins Gulf Sustainability Awards for “Best Sustainable Product”

SIG completes the acquisition of Evergreen Asia

Mexico: SIG wins the “Envase Estelar” 2022 for combifitMidi

SIG to acquire Scholle IPN to broaden leadership in sustainable packaging systems and solutions

SIG announces SIGNATURE EVO, the world’s first full barrier aluminium-free aseptic carton solutions

Start-up Tiptoh partners with SIG and Olympia Dairy to launch first pea protein beverages in Belgium

SIG invests €12 million in new European tech center

Nestlé Vietnam opts for SIG’s “One Cap, One Code” solution to engage with Gen Z consumers

SIG and Framptons bring stand out packaging innovation to the plant-based beverage market

SIG puts a cap on product waste

SIG's unique on-the-go combismile carton pack enters french market with new Volvic fruity flavoured ranges

SIG sustainable straws

Health in your hands

Start-up GROUNDED has partnered with SIG to launch innovative plant-based protein shakes

Single-minded consumers

Good things come in small packagesOOD THINGS COME IN SMALL PACKAGES

nutpods launches new oat creamers in combidome packaging from SIG

Introducing an innovative lifestyle pack ready to conquer Europe’s on-the-go market

SIG's SIGNATURE PACK wins French packaging award

Recycling: How cartons compare

How cartons are recycled

Connect to nature: Closing the loop on packaging

Maple Hill partners with SIG to make grass-fed organic milk available on-the-go

Connect to nature: Making supply chains sustainable

SIG set for growth with new state-of-the-art production plant in China

Beverage cartons made with ASI-certified aluminium

Beverage cartons made with ASI-certified aluminium

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