Not only are millennials now the largest consumer group in the world, they’re bucking the norm and reaching life milestones like marriage, home ownership and children much later in life. Instead, for many millennials, the first step in adulthood is pet ownership. In fact, 44% of millennials view their pets as practice for caring for future children, fueling sales projections for the North American pet care market to hit $281 billion by 2023.
As consumers spend more on pet care in unprecedented amounts, they’re demanding higher quality products. Packaging plays a vital role in helping brands meet those higher standards and delivering on the high-end experience consumers expect for their pets.
Through our research and market insights, we’ve found the following packaging attributes to be of importance to consumers when shopping for pet care products:
First Moment of Truth Appeal
People shop for their pets the same as they shop for themselves, which usually begins with their eyes. When passing aisles of pet shampoos, cleaning solutions and food, shelf differentiation is important in setting a brand’s product apart from its competitors, much as it is with consumer personal care products. This is explains why premiumization is a rising trend in product marketing with 35% of U.S. pet owners seeking more premium product options for their pets (Stylus Reports, 2017 APPA Data). Premiumization via packaging, including labelling, packaging shape and color, is a proven strategy for stopping consumers in their tracks.
Reliability and Performance
However, it’s not just important that the product look good, it also has to add real value to the user experience. In fact, features like ergonomic design may be more imperative in pet care than human care. Imagine slippery Fido fighting bath time: you’re maneuvering him with one hand, while trying to un-cap a shampoo bottle and dispense the product with the other. This is where tactile grips, finger grooves and closures with easy open thumb lifts can make all the difference in a consumer’s experience with your product. Other features such as dispensing pumps that lock in the up or down position, fine mist sprayers that spray high-viscosity formulations without compromising output or trigger sprayers with child-resistance features to keep the family safe all go a long way to elevating the consumer’s perception of your brand.
More Sustainable Options
Sustainability and sustainable packaging continues to be a large driver of purchase decision for consumers, especially millennials. Recent data shows that millennials are the most likely of all age groups to pay more for sustainable packaging, up to 30% more. But like all other design elements, sustainability cannot be the only draw. A combination of recyclability and robust design, meaning shelf appeal and optimal performance, must all be present to drive repeat purchase.
After looking at all the available data and research currently in the market paired with our own insights, one takeaway is clear: when it comes to pet care, consumers share many of the same expectations for pet care products as they have for their own personal care products. Shelf appeal, performance and sustainability remain at the top of the list when it comes to making purchasing decisions for both people and their pets.
Silgan Dispensing launches recyclable trigger sprayer to bring enhanced sustainability to market
Silgan Dispensing, a global leader in the design, development and distribution of highly engineered pumps and sprayers in the home, health and beauty markets, today announces the launch of SP05TM R trigger sprayer, its latest product made with LifeCycleTM Technology.
Interview on the intersection of innovation and sustainability
Innovation and sustainability are arguably two of the biggest trends in business today. As prevalent as they are, what they mean can vary greatly. For Silgan Dispensing, innovation and sustainability are used to inform all aspects of the company – from products, to people and operations.
Silgan Dispensing expands number of ISCC PLUS certified manufacturing facilities
Two of Silgan Dispensing's plants in France, Le Tréport and Lacrost, have attained ISCC PLUS Certification. Last fall, its plants in Thomaston and Watertown Connecticut also achieved ISCC PLUS Certification. With the certification, Silgan Dispensing is able to trace the amount of renewable materials used throughout its manufacturing process.
Silgan Dispensing awarded EcoVadis’ Gold sustainability rating
Silgan Dispensing, a global leader in the design and manufacture of highly engineered pumps and sprayers for the beauty, fragrance, personal care, home, and healthcare markets, has received EcoVadis’ Gold sustainability rating for environmental and corporate social responsibility (CSR) performance.
Silgan acquires Unicep Packaging
Silgan, a leading supplier of sustainable rigid packaging solutions for consumer goods products, announced today that it has acquired Unicep Packaging. As a Specialty Contract Manufacturer and Developer solutions provider, this business develops, formulates, manufactures and sells precision dosing dispensing packaging solutions
Silgan Dispensing launches Pearl 2, the next generation airless System, at Luxe Pack Monaco 2021
Silgan Dispensing, a global leader in design and manufacture of highly engineered pumps and sprayers in the beauty, fragrance, personal care, home, and healthcare markets, is premiering Pearl 2, the next generation of its airless systems. This new generation also offers materials designed for recyclability, a robust e-commerce design, and broader technical capabilities.
Two Silgan Dispensing manufacturing sites receive ISCC PLUS certification
Silgan Dispensing announces that two of its plants in Connecticut, Thomaston and Watertown, have attained ISCC PLUS Certification, the industry’s leading certification for the Mass Balance protocol, which enables tracking of recycled or bio-based material in the production of resin.
Why standardization is key to driving sustainability across the packaging industry
Silgan Dispensing is a member of Cetie, and several members of our team are involved with its various working groups, including one that focuses on screw necks or glass bottles: the Flaconnage Geometry Group. We recently talked with Juan Albi, project team leader for Silgan Dispensing’s beauty and personal care, and Sandy Gregory, director of fragrance marketing, to share about our company’s relationship with Cetie and how new standards are driving sustainability across the industry.
Dispensers that perform flawlessly, differentiate on shelf and reduce impact on the environment
At Silgan Dispensing, we leverage our expertise to create dispensing solutions that make a difference for our customers, and theirs. With consumers more environmentally conscious than ever before, making a difference means creating dispensers that not only perform flawlessly and differentiate on the shelf, but also reduce impact on the environment.
Silgan Dispensing launches new premium, noiseless sprayer – Sinfonia Elegance
Silgan Dispensing announces the launch of its newest spray, Sinfonia Elegance. Sinfonia Elegance provides the same versatility as Silgan Dispensing’s Sinfonia Spray in a new noiseless version and a softer force-to-actuate, making it an ideal solution for brands that do not want to compromise on consumer experience.
Dior's Sauvage with Silgan dispensing pump is now refillable
The fragrance industry just got a little more sustainable. Best-selling mens fragrance Christian Dior’s Sauvage is now refillable. Dior needed a fragrance pump that would last for years so they trusted Silgan Dispensing to supply one that will continue working, refill after refill.
Silgan Dispensing Melodie Pump selected for Jimmy Choo Fragrance
Silgan Dispending is honored to have worked with Interparfums to create a highly customized actuator on our Melodie pump for the newest Jimmy Choo fragrance for women: I Want Choo. This rose colored pefume looks elegant in it's luxurious bottle.
How has the pandemic impacted consumers' use and relationship with fragrances?
The impact scent can have on a mood and overall sense of wellbeing is nearly impossible to overstate. One fragrance can elicit feelings of coziness and comfort, while another can give a person a sense of luxury and distinction. Given the seemingly endless variations of fragrances and personal uses, it’s no surprise the fragrance market has seen such steady profitability in recent years – at least, prior to COVID-19.
Silgan Dispensing’s first foam solution featured in Bondi Sands’ newly launched self-tanning line, Pure
Silgan Dispensing has partnered with Bondi Sands on its newly launched self-tanning range, Pure. Bondi Sands’ ‘Pure Self Tan Foaming Water’ utilizes Silgan Dispensing’s EZ’R foamer, which features a first-to-market foam application that is 100% recyclable in polypropylene (PP) streams and made entirely from plastic components.
Silgan Dispensing’s Mini NEA line provides beauty brands with high-demand airless and atmospheric sample solutions
Silgan Dispensing is launching its Mini NEA line, available in airless and atmospheric versions, offering convenient and compact solutions for uses such as holiday samples, gift sets, travel sets and in-store testers. Based on the trusted, next-generation NEA platform, this pack provides an excellent evacuation rate and ultra-smooth actuation.
A look at consumer shift in attitude toward conscious beauty
As is the case with any trend, consumers’ interest in natural products has shifted in several key ways that brands in this space must recognize. “Natural” alone doesn’t carry the weight it used to, and in some cases, can be more a liability than a differentiator. Fortunately, there are several strategies brands can employ to deliver products aligned with their customers’ need.
Silgan Dispensing’s acquisition of Albéa Dispensing expands the foundation for our growth strategy
Kevin Clark, President of Silgan Dispensing Systems explains how Silgan's recent acquisition of Albéa's global dispensing business is a transformative step forward on the company's mission to be the preferred partner to its customers.
Silgan acquires Albéa’s Dispensing Systems, Metal and Brazil businesses
With the acquisition of Albéa’s Global Dispensing Systems business, which includes its Metal (Covit Europe & US) and Brazil industrial clusters, Silgan Dispensing expands its range of lotion and fragrance pumps for the beauty, cosmetic, and fragrance markets, while also adding a market-leading portfolio of foaming and fragrance and beauty sampler/mini product solutions. Silgan also gains the experienced team of Albea employees previously focused on those product lines.
e-Commerce: The new rules of packaging and dispensing design
What effect though has the rise in e-commerce had on product development – specifically packaging and dispensing design? The e-commerce model poses several important considerations for brands from a product design perspective. Damaged product, specifically its packaging, is a common reason people return online orders. Designing products that both are appealing online and durable enough to arrive intact is key.
Silgan Dispensing adds to noteworthy home and garden portfolio with latest solution, BOS Enhanced
Silgan Dispensing, a global leader in the design, development and distribution of highly engineered pumps and sprayers in the home, health and beauty markets, launches its newest solution, BOS Enhanced, a sustained duration sprayer with an improved performance and updated design aesthetics for applications in lawn, garden and beyond.
Silgan Dispensing highlights solutions to deliver a better healthcare dispensing experience
Silgan Dispensing, a global leader in the design, development, and distribution of highly engineered pumps and sprayers in the healthcare, home and personal care markets, will share insights and solutions aimed at delivering a better dispensing experience for patients and caregivers, highlighting solutions in ophthalmic, nasal, topical, wound and animal care.
Silgan to acquire Albea’s dispensing business for $900 million
Silgan a leading supplier of rigid packaging for consumer goods products, has announced that it has signed a binding offer to acquire Albea’s dispensing business for $900 million. The proposed acquisition will further broaden the closures franchise.
- Cameron Butler
- Company News
- Created 20 Nov 2019
- Modified 29 Jan 2020
- Hits 930