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Sim Sensitive
Finnish hair professionals
History
1994
After a 10 year break, experienced hair care manufacturer Seppo Iso-Mustajärvi decided to return back to business to transform conventional hair salon experience, creating Sim Sensitive brand. He focused Sim Sensitive on several features, like high quality, ideal performance, occupational health and great service, which resulted in manufacturing 100% perfume free products.
2003
The ideology of perfume free or hypoperfumed products in the everyday use in the salon was summed up in a Clean Air Salon concept, which has been conquering the hearts of hairdressers not only suffering from allergies, but also those who simply prefer to work in a fresh environment free of perfumes, chemical smells and vapors usually found in hairdressing salons.
2004
Sim Finland Oy moves to a bigger 5000 sq meters factory in Ylöjärvi
2010
Generation change. The torch of leadership, innovation and experience has been forwarded to Tatu and Jyri Viherma.
Today
Sim Sensitive is standing strong in the Finnish market and is quickly growing the exports. With a strong base of regular clients, Sim Sensitive has more than 230 exclusive Clean Air Salon concept salons and the interest in the concept is constantly growing.
Mission
As pioneers and leading manufacturers of perfume free products our mission is to promote a different approach to professional hair care. At Sim we work to inspire and encourage hairdressers to take a better care of themselves and their clients. With true dedication to our Clean Air Salon concept, experience and partnership with our clients, we thrive to revolutionize conventional approach to hairdressing, create a healthier working environment and offer high performance products.
Philosophy
- True enthusiasm for designing high standard salon products and environments
- Authentic interest in perfume free professional hair care products
- Genuine dedication to our partners' & customers' needs and their satisfaction
Being a Finnish company we make high quality standards a must with every product we create. Mixing it with our Scandinavian love for purity and harmony, and authentic interest in improving our clients working environment, we dedicate ourselves to designing high standard perfume free products and creating up-to-date in-salon solutions.
Values
Maximum performance in everything we do and create
Our clients are our inspiration
We are partners
We work for a better air to breath
