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Skanem has always aimed to be a preferred labelling partner and to offer innovative solutions to customers. The latest innovation at Skanem, the Tabbed P&R label lives up to this promise.
Skanem has developed an absolutely new label called the Multi-coloured Tabbed P&R label. This label allows brands, for the first time ever, to use multiple colours and illustrations on the inside pages of a Peel and Read label. Skanem is the only label supplier in the Western European market that can offer the Multi-coloured Tabbed P&R label at the moment. This is a huge opportunity for brands to differentiate themselves and stand out.
The tabs compartmentalise the information, giving quick access to the most relevant information. The tabs can be multi-coloured to make them more visible and can have information printed on them in the form of text or image so that they also function as an index. For example, with the national flags printed on the tabs, it will be so much easier for the user to peel open the exact page which has information in their preferred language.
The Multi-coloured Tabbed P&R label allows brands to go that extra mile and make sure that relevant product information is presented in a more attractive and user friendly manner. This encourages end users to use products in the right way, which leads to a positive brand experience.
Paul Jones, Sales Director Western Europe says “This is a first for all markets, multicolour pages inside peel n read labels, up until now they are usually just one colour text. This opens up the scope of the labels to new and existing customers by adding value to the design of the product and will also open up the door to the promo markets. The tabbed pages makes it super simple to open and we can even put coloured flags on the tabs to show the consumers exactly what page to open for their language content. ”
At present Skanem is the only labelling supplier in the market that offers the Multi-coloured Tabbed P&R label. This is a fantastic opportunity for brands to stand out from their customers.
Skanem is buying 51% of the shares in Interlabels. Owner and CEO of Skanem, Ole Rugland, says: "India is a market with a great potential and rapid consumption growth. Through this partnership, we get access to an exciting market."
The introduction into India represents a strategically important step forward for Skanem Group. This is Skanem’s first establishment in India, but Skanem already has one factory in Asia, which is located in Bangkok, Thailand. Skanem Bangkok opened its doors in 2007. Ole Rugland says: ”Interlabels is today a well run, profitable company. Our aim is to support this profitable growth. We therefore want to build on the existing management and staff on site.”
Ole Rugland further explains that during the process of finding a partner inIndia, the importance of the company culture was emphasized. He says: ”By partnering with a company that matches Skanem’s corporate culture, we will strengthen the Group’s overall vision and strategy. Interlabels is a professional company with great experience in handling demanding customers and complex orders. They also have competence and a solid knowledge base, which will be extremely useful for the cooperation inIndia, as well as for Skanem Group worldwide.”
An alliance ensuring continued focus on innovation and leadership.
Interlabels already has a leading position in India with 2 factories, as well as a factory in Nairobi, Kenya and a large customer reach. Managing Director for Interlabels, Bhavin Kothari, says: “We believe this alliance with a global leader like Skanem will help ensure a continual strong focus on innovations and leadership in the South Asian region.” Bhavin Kothari further explains the strong synergies between the two companies: “The product range and customer profiles of both companies are quite similar. We also believe that Skanem’s global presence and expertise combined with Interlabels local experience and coverage will make the venture a formidable force in the Indian label industry.”
