Smurfit Kappa helps wine company increase sales by 13%

This is the story of how Smurfit Kappa helped the world's 5th largest wine company increase sales by 13%.

Customers were having difficulty telling accolade's three product tiers apart as their packaging had been designed primarily for logistics rather than display.

Smurfit Kappa worked on a new design which showed the bottle image prominently on the outer case and by using different print techniques helped build a clear tiered approach. We then tested and validated the designs through ShelfSmart.

The result was a 13% sales increase when the new solution was implemented and brand recognition increased by 22%.