Packaging IS more than a matter of product protection. It fosters product presentation, usage instruction, and carries branding messages. When it comes down to it, packaging is a pretty big deal with regard to a product. It’s the minutiae that makes packaging interesting. As such, there are countless ways to decorate packaging, and most of those are known technologies used throughout various industries.

SR Packaging is working on an entirely new project called “Luxuriously Practical”.  Not so long ago, SR Packaging started an uncommon kind of metallization utilized for plastic PET containers. It’s a subtle, but important, distinction. Each step of the working process is no different from traditional metallization, yet with a little intricate change of the procedure and the criteria used, SR Packaging has achieved a whole new level of packaging decoration that communicates a premium packaging standard.

The difference in styles is striking. Whether using transparent gradation or mimicking a water droplet effect, SR Packaging achieves provocative enthralment such as that found on PET containers made for beauty and cosmetic products by providing advanced plastic metallization and overspray techniques.

SR Packaging began to devote more and more research and development to luxury decoration that reveals the important connection between product quality and packaging visualization. It’s a universal rule that consumers usually prefer premium products as it’s a guarantee of excellent quality.

On the 15th and 16th of April, attending the upcoming Luxepack Shanghai event at stand B12, SR Packaging will showcase various packaging solutions showcasing the “Luxuriously Practical” concept:

Sample 1, transparent gradation of metallized decoration
Sample 2, gradation of overspray decoration
Sample 3, water droplet effect
Sample 4, back suction pump
Sample 5, small capacity bottles