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Stölzle Flaconnage has been chosen by Gant to produce a marine-inspired bottle for their first in-house fragrance. The Gant rectangular bottle features a braided wicker pattern moulded into the deep sea blue glass. It comes in 50ml and 100ml. A rectangular cartouche three quarters of the way up the bottle allows the name to be moulded onto an undecorated background.
‘The production of this attractively masculine bottle has required the highest level of quality control,’ said Franck Legrand, Sales Director for Stölzle France SAS. ‘It was essential to fulfil the design concept of the brand as created by Pierre Dinand. We undertook considerable research, both to ensure the moulding of the pattern remained constant around the bottle, particularly at the shoulder and the base, and that the colour homogeneity of the cobalt blue glass was maintained. We are delighted with the result.’
Gant is the first in-house fragrance from the global clothing company, originally founded in the US and now based in Sweden. Created by Pierre Wulff of the long-established fragrance house Robertet, the masculine fragrance symbolises new beginnings for the sixty-two year old company. The bottle was designed by Jerome and Pierre Dinand. Both bottle and fragrance were inspired by the company’s New England marine roots. Sea freshness reflects the new and the darker aroma of wooden boats and buoys the traditional. The bottle’s cap is made in retro Bakelite for a final vintage touch. Gant is sold exclusively in Gant stores worldwide and online.