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STO provides marine blue for Gant

  • Stoelzle Glass Group
Europe, Beauty, Personal Care, Textiles, Clothing, Primary Packaging, Glass, Tree Derivatives, 10 - 99.99 ml, 100 - 199.99 ml

Stölzle Flaconnage has been chosen by Gant to produce a marine-inspired bottle for their first in-house fragrance. The Gant rectangular bottle features a braided wicker pattern moulded into the deep sea blue glass. It comes in 50ml and 100ml. A rectangular cartouche three quarters of the way up the bottle allows the name to be moulded onto an undecorated background.

‘The production of this attractively masculine bottle has required the highest level of quality control,’ said Franck Legrand, Sales Director for Stölzle France SAS.  ‘It was essential to fulfil the design concept of the brand as created by Pierre Dinand. We undertook considerable research, both to ensure the moulding of the pattern remained constant around the bottle, particularly at the shoulder and the base, and that the colour homogeneity of the cobalt blue glass was maintained. We are delighted with the result.’

Gant is the first in-house fragrance from the global clothing company, originally founded in the US and now based in Sweden. Created by Pierre Wulff of the long-established fragrance house Robertet, the masculine fragrance symbolises new beginnings for the sixty-two year old company. The bottle was designed by Jerome and Pierre Dinand. Both bottle and fragrance were inspired by the company’s New England marine roots. Sea freshness reflects the new and the darker aroma of wooden boats and buoys the traditional.  The bottle’s cap is made in retro Bakelite for a final vintage touch. Gant is sold exclusively in Gant stores worldwide and online.

See also

STO supplies Neal’s Yard Remedies

Stölzle Flaconnage has supplied Neal’s Yard Remedies with a cobalt blue, 30ml cylindrical glass bottle. NYR wished to upgrade the packaging for serums, elixirs and premium treatment products. The new bottle, called Anna and designed in collaboration with NYR, has joined the STO standard range of flint glass bottles for the perfumery and personal care industry. The new bottle "convey[s] the style used across the rest of the brand, whilst also bringing the appearance up to date from its apothecary style roots."

  • Brand Launch
  • English
  • Modified 10 Sep 2015
  • Hits 1436