STO Recaptures the Classic Reeded Bottle for Grossmith

The House of Grossmith, rival to great French fragrance houses in the late nineteenth and early twentieth centuries, has been revived by Simon Brooke, great-great grandson of founder John Grossmith. Three of the original fragrances which once graced so many high society dressing tables have been launched in newly-designed, oval reeded bottles produced in 100ml, 50ml and 10ml by STO-Flaconnage.

‘Capturing the past can be a challenge,’ said Mark Devonald Smith, Group Sales Director for the international Stölzle Glass Group. ‘The low volume run required by such a prestigious brand presented problems. Thanks, though, to the recent major investment programme in our West Yorkshire factory, we have produced this new classic reeded bottle with its chamfered label cartouche and met customer expectations, keeping within economic parameters while providing the high quality needed for this brand’s relaunch. It is a bottle redolent of the elegance and style of the original House of Grossmith with its Royal Warrant.’

The Holmes & Marchant branding and design agency has worked with Simon Brooke to devise the visual identity of the revived Grossmith line. Original bottle shapes, decorative designs and typefaces have been drawn on to produce an up-to-date design concept that has its roots firmly in the past. Caps have been supplied by PlusImage and pumps by Emsar.