The Sherwood Group has worked closely with the Bakkavor Group to deliver innovative carton board packaging for Christmas 2014 with a table centrepiece dessert; Tesco Finest Croquembouche Patisserie Kit.

The Group designed, engineered, and printed an innovative first-to-market Croquembouche dessert kit that enables the end consumer to easily assemble the kit and create a Croquembouche dessert stand without the need for a traditional plastic or metal former.
The solution includes a flat-pack round-based cone with a set of five supporting rings to stack and display the profiteroles in the shape of a cone. The rings form shelves and were engineered in a way that when placed over the top of the cone and locked into place, they help the cone retain its circular shape with no need for gluing, whilst holding the profiteroles in place and forming the Croquembouche look.

The Sherwood Group and Bakkavor introduced modifications in packaging design from the original product launched in 2013.

Kim Durose, the Group’s Packaging Design and Innovations Manager explained: “We reduced the environmental impact by eliminating the plastic trays for profiteroles and utilising Sherwood’s Pura® sustainable barrier coating for direct contact of profiteroles with packaging. The modifications also included a 43% material saving on the insert cartons and more than 20% material savings on the lid, base and sauce pot fitting.”

The new pack was also engineered to meet Tesco’s merchandising requirements, optimising the packaging to suit volumes and transit trays. The patisserie kit will be sold in Tesco stores and online throughout December 2014.

The Sherwood Group is an award winning specialist and strategic partner for the greeting card and packaging industries, focusing on delivering ground breaking innovation and the highest quality printed products. We create superior customer value through our Smartbox and Smartcard brands, helping our customers save cost, resources, time and to sell more. We are a trusted, financially secure independent business with Global solutions provided in an ethical environment.