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Campbells has been making shortbread since 1830 and is the oldest Scottish bakery. As a heritage brand, the company focuses on creating premium shortbread for the gift market and exports its products across the globe.
The Challenge
Campbells focuses on developing a number of unique product lines for its shortbread. It sees the packaging itself as an integral part of the overall appeal to consumers. The designs of the tins are specific to an individual audience and Tinware has worked with Campbells to develop all its ranges from the His & Her Collection through to a novelty bus tin.
The Solution
A deep 3D emboss technique can be used to give packaging a sense of movement. For Campbells classic car collection, we used this deep emboss so that each car appeared to be driving forward to meet you off the packaging itself.
For their luxury tin range a classic design using rich colours and heavy embossing makes the product tactile, inviting consumers to touch and helping the tins stand out on the shelf at point-of-sale.
The unique design of Campbells tins alongside the reusability of tin itself combines to encourage consumers to purchase and collect full product lines.
What Campbells Say:
" As a long time satisfied customer of Tinware Direct, I can say that the service has been impeccable, with no missed deliveries over many years and would recommend them, without reservation, to anyone looking for a reliable and well-priced tin supplier.”
We have been granted a European patent for our product: Pressitin™
This is our new tamper proof can, which is perfect for filling (and refilling) with dry products.
Traditionally, cans were sealed by machines that spun them around and folded the closing end over the tin, forming the conventional tin can. The machines are expensive and the procedure cumbersome. At last, this can now be done with bare hands when using Pressitin - no tools, no machines, no sweat.
The range includes tins with a black plastic or white plastic over cap, along with a stylish tin that has a ring pull lid and a self sealing bottom. The Pressitin is ideal for everything from gifts to boxer shorts. As with all of Tinware’s products, Pressitin is coated in a food safe lacquer, also making it suitable for storing a range of dry food items. The list is endless!
What Pressitin users have to say…
Hot-Headz!, the UK’s leading supplier of speciality hot sauces and fiery foods, wanted a premium packaging option for their next product – Who Dares Burns! Scorpion Strike Chilli peanuts. “There’s no doubt that the Pressitin presentation adds a noticeable increase in sales due to its premium look. Next to cellophane bags of “homemade” spicy peanuts, our tins look impressive”, says Stuart McAllister, owner of Hot-Headz!
“A great packaging idea which helped elevate my business from concept to supplying retailers UK wide, Tinware Direct offered me the perfect packaging solution”, says Ed Vickers, Company Director of Jollie Goods.
The Pressitin is available to purchase in quantities from as little as 60 upwards. Plastic over-caps are available as a useful optional extra.
