Verescence, pioneer in eco-solutions for luxury bottles, with Verre Infini® in 2008, announces the development of the first “Safety glass” bottles for the French start-up What Matters, a 100% digital brand that offers a new way of consuming skincare, personal hygiene and cleaning products to effortlessly reduce plastic consumption. The launch is scheduled for Spring 2020.

As a result of the encounter between Verescence and What Matters, the “Safety glass” bottles are pushing back the current limits of glass to offer an eco-responsible alternative to plastic that is not easily recyclable. So far inexistent on the personal hygiene and cleaning segments, glass is now safely entering bathrooms and homes

Charlotte Catton, co-founder of What Matters, said:

Our glass bottles come with a soft touch coating as a second skin which gives a non-slip effect on the glass surface, with no risk for the family, thanks to its resistance twice superior as conventional glass.

Undeniably resistant, Safety Glass is particularly reassuring because in case of breakage, glass fragments may be retained inside the second skin of the bottle, which reduces the risk of injury. From an environmental point of view, the Safety Glass remains in the virtuous circle of the recycling of glass.

Samuel Joachim, Director of Innovation at Verescence, explained:

Our patented technology The Unbreakable - Safety Glass strengthens the mechanical resistance of glass while keeping its intrinsic properties. A very thin layer of polymer applied on the glass surface allows to absorb shocks. Our bottles are 100% recyclable. The innovative hydro-based coating does neither contain solvents nor PVC and meets the standard NF EN 71-3, related to the safety of children’s toys.

This is the first application of the Verescence patent. For the glassmaker, the What Matters project embodies a next step in terms of eco-designed packaging, in line with the “Glassification” trend and the refillability democratization.

Thomas Riou, CEO of Verescence, stated:

Verescence is a pioneer in terms of eco-solutions. In this perspective, the What Matters project, which offers a new way of consuming, is consistent with our approach to sustainable development. Supporting this promising innovative start-up is an investment for the future.

Franck Ladouce, co-founder of What Matters, added:

We are very proud of this partnership with Verescence, the leader in eco-designed glass packaging, which gave us the opportunity to develop our project by providing its expertise and giving us access to a brand-new technology on the market. We are very grateful to the Verescence teams who have shown agility in industrializing this packaging innovation in less than a year.

As a first step, What Matters will present a preview of the first Safety Glass samples at a conference at the PCD Congress in Paris, on Thursday January 30, 2020. The official launch will follow in April 2020, exclusively on what-matters.fr.