The Viva Injection-molded Tube eco-concept: From customized brand concepts to recycling and back to concepts again and again

  • VIVA

The Viva Injection-molded Tube is made of 100% PP, including the tube body, in-mold label and cap, lending itself to class 5 recycling programs where other industry tubes simply cannot.

The Viva Tube is celebrated as the only tube available that is fully recyclable and it raises the bar for a growing eco trend within the packaging industry.

As well as it's sustainable 100% PP advantage, the Viva Tube has other characteristics that positively impact the environmental footprint:

  • All components (in-mold labels, caps, tubes, printing and manufacturing) are produced in-house under one roof, eliminating the need to transport components between locations.
  • A robust and efficient injection-molding process enables minimal waste and production buffer.

Viva commissioned a Life Cycle Assessment by an independent consultant to measure the environmental impact of a Viva Tube compared to:

  • Laminate tubes both with and without PCR material
  • Extruded tubes both with and without PCR material

The analysis included all major emissions sources spanning from the production and transportation of materials to the tubes leaving manufacturing plant.

The result clearly defined that in all impact categories - global warming, energy demand, acidification, eutrophication and ecotoxicity - a Viva Tube has the lowest impact vs. laminate and extruded tubes.

FACT: A Viva Tube saves 25% to 35% emissions for every tube produced compared to the sunset technologies of laminate and extruded tubes.
FACT: Recycling 1 million Viva Tubes conserves the equivalent emissions from an average automobile for 10 years, or the energy use from an average home for 6 years!

Complete details of the LCA are available upon request.

See also

Viva IML Tubes at the forefront of tube technology

When talking about high definition, premium tubes, the name Viva is one that constantly comes up. Viva's IML tubes regularly win some of the top awards in the tube industry and are chosen by some of the top brands in the personal care industry. Bruno Lebeault talks to Webpackaging about how the Viva IML Tube has branded itself as a unique technical and graphical proposition, essential for commanding, global brands that want to differentiate themselves through the finest quality shelf impact until the tube is depleted of product.

Viva IML Tube: Cutting edge innovation for top tier brands

Viva has proudly launched IML Tubes for the John Frieda haircare product series. Through the use of in-mold label printing, the product look has enhanced dramatically and increased shelf impact at retail outlets. The company is a leading manufacturer of injection-molded tubes and Viva's Injection-Molded Tube offers superior printing and full coverage graphic quality by utilizing state-of-the-art in-mold labeling technology, now patented across 39 countries worldwide.

  • Jo Webb
  • Product Info
  • English
  • Created 20 Mar 2014
  • Modified 18 Aug 2015
  • Hits 2474