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Viva Packaging ‘IML tube’ tested and approved by RecyClass

Beauty, Personal Care, Eating, Drinking, Home Care, Primary Packaging, Secondary Packaging, Active, Smart Packaging, Plastic, Supply Chain Services, Laboratory, Testing, Certification

Results of independent laboratory testing demonstrated that the polypropylene (PP) based technology ‘IML tube’ developed by Viva Packaging is compatible with the rigid PP recycling stream!

The decorated, PP-based tube is designed with a BOPP In-Mould label (IML), with a combination of inks, varnish and cold stamp representing less than 0.7% of the total weight of the packaging. IML decoration can be used in numerous industries, including food, beverage, cosmetics and healthcare.

Sorting trials were performed at CIRCPACK and, with a detection rate of 90%, demonstrating that the dark artwork of the tubes does not prevent the tubes from being successfully sorted in the PP rigid stream.

Following the sorting trials, the Institut für Kunststofftechnologie und -recycling (IKTR) carried out the recyclability tests according to the RecyClass Recyclability Evaluation Protocol for PP containers. Those tests show that ‘IML Tube’ poses no disruptive impacts to the rigid, coloured PP recycling stream when the set conditions are fulfilled. Recycled plastics generated from the recycling of ‘IML-tube’ can be used in injection moulding applications, with up to 50% concentration.

The results of this analysis are a clear indication for the industry on how fundamental the evaluation of the different decoration technologies is, in order to ensure that they do not disrupt the recycling process. Recyclability of decoration technologies, together with other components of packaging, is essential in enabling high-quality recycling.

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Viva IML Tubes at the forefront of tube technology

When talking about high definition, premium tubes, the name Viva is one that constantly comes up. Viva's IML tubes regularly win some of the top awards in the tube industry and are chosen by some of the top brands in the personal care industry. Bruno Lebeault talks to Webpackaging about how the Viva IML Tube has branded itself as a unique technical and graphical proposition, essential for commanding, global brands that want to differentiate themselves through the finest quality shelf impact until the tube is depleted of product.

Viva IML Tube: Cutting edge innovation for top tier brands

Viva has proudly launched IML Tubes for the John Frieda haircare product series. Through the use of in-mold label printing, the product look has enhanced dramatically and increased shelf impact at retail outlets. The company is a leading manufacturer of injection-molded tubes and Viva's Injection-Molded Tube offers superior printing and full coverage graphic quality by utilizing state-of-the-art in-mold labeling technology, now patented across 39 countries worldwide.

  • Company News
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  • Modified 17 Nov 2022
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