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Viva Kicks Off 2024 with a WorldStar Award

  • VIVA
North America, Beauty, Personal Care, Primary Packaging, Active, Smart Packaging, Plastic, Eco Sensitive, 10 - 99.99 ml

Viva Packaging's Axe Green Geranium Deodorant Stick, a sustainable powerhouse featuring IML decoration, 96% PCR, and entirely made in North America has been recognized as a WorldStar winner.

The 2.6 oz deodorant sticks were developed to coordinate with a line of four other deodorant sticks, and a line of Green Geranium Body Sprays and Body Washes. They take full advantage of high-definition, in-mold label decoration to cover the barrel and cap with Axe branding.

The cap, dial, and inner screw are all molded in the same North American facility. There is no virgin resin in these sticks. The same manufacturer also prints the artwork. With the black colorant only in the cap resin, the sticks include over 95% recycled content, in a mono-material design that is fully compatible with the rigid polypropylene recycling stream, as indicated by the how2recycle logo featured in the artwork. Containing PCR and being recyclable helps support plastic circularity, reduce global warming impacts, and help the brand meet its sustainability commitments.

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  • Company News
  • English
  • Modified 16 Jan 2024
  • Hits 243