Fenty Skin selected Viva's Deo Tube for its Hydra'Reset Intensive Recovery Glycerin Hand Mask, recognizing the tube’s practical design, sustainable build, and high-quality finish. Originally designed for deodorant products, the Deo Tube offers a clean, upright profile with a flat cap and flexible body—ideal for thicker formulations like hand masks. It allows for easy, controlled dispensing and fits well in premium skincare lines.
Sustainable by Design
The tube is made entirely from polypropylene (PP)—including the cap—making it a monomaterial solution that’s 100% recyclable. Viva also offers versions with PCR (post-consumer recycled) content, helping brands like Fenty Skin reduce their environmental footprint without compromising on quality or performance. Decoration is done using in-mold labeling (IML), which delivers:
- High-resolution graphics and precise color matching
- No labels to peel or scratch
- A durable finish ideal for shelf appeal
Fenty Skin leveraged IML to achieve a high-end, cohesive design that aligns with their brand image while maintaining recyclability. Meaning, Viva's Deo Tube is already a proven format in high-viscosity applications. Its structure supports clean dispensing and stands out on shelves. For brands looking to combine sustainability, visual quality, and user-friendly design, it’s clearly a reliable solution. Want to learn more? Get in touch now!