Sustainability is the name of the game in the packaging industry. When you partner with Viva, you get full access to the company's detailed catalog of environmentaly friendly solutions, including its LW Soft Squeeze Tube. Leaving traditional labels behind, Viva ensures recyclability using state-of-the-art injection-molding technology with in-mold labeling (IML), meaning, these tubes offer a soft tactile experience, superior functionality and incredibly aesthetic opportunities.
In order for the whole pack to be recycled, Viva ensures the tube and cap are both made from polypropylene (PP), with post-consumer recycled (PCR) options available. Basically, users can discard the tube without dissassembling any parts and guarantee it will be recycled; an important step toward reducing environmental impact and supporting a circular economy.
Benefits for Brands
- Customizable Cap Designs
Viva offers a variety of cap styles to suit different consumer preferences. These include flip-top, non-flip-top, and distinctive octagonal designs. All cap options are available in both virgin and PCR polypropylene, providing brands with flexibility in sustainable design choices. - High-Impact, Multi-Color Printing
Viva’s IML printing capabilities allow for vivid, detailed graphics that enhance shelf appeal. Printed using a Gallus press, the process supports up to 12 colors with various techniques such as flexographic, offset, silkscreen, cold foil, hot stamp, and digital printing. This ensures premium packaging aesthetics while maintaining material recyclability. - IML Substrate Options for Performance and Design
The LW Soft Squeeze Tube is available with various IML substrate types, each offering unique aesthetic and barrier properties:- CPP (Cast Polypropylene): Available in clear and white, ideal for standard cosmetic formulations.
- Foil: Offered in silver metallic and holographic finishes, with an excellent oxygen transmission rate (OTR) barrier of 0.8 cc/m²/day.
- EVOH (Ethylene Vinyl Alcohol): Available in clear and white, providing an enhanced barrier of 0.6 cc/m²/day, ideal for preserving sensitive formulas.
Sustainability Advantages
Viva’s LW Soft Squeeze Tubes are purpose-built to meet sustainability goals in the cosmetics sector:
- Monomaterial Design: The use of polypropylene for both the tube and cap enhances recyclability.
- PCR Integration: Availability of PCR options reduces virgin plastic use and supports recycling streams.
- Lightweighting (LW): The “LW” in the product name reflects a lightweight design that reduces material usage and minimizes carbon footprint during transportation.
- Decorative and Functional Durability: In-mold labeling ensures labels won’t peel or delaminate, reducing waste and improving recyclability compared to pressure-sensitive labels or shrink sleeves.
By combining high-quality aesthetics with environmentally conscious materials and processes, Viva’s LW Soft Squeeze Tube offers cosmetic brands a smart, sustainable packaging solution that aligns with eco-conscious legislation and consumer trends.