Sustainability in beauty packaging can’t come at the expense of shelf appeal or performance. Viva’s refillable jars are designed to prove that circular packaging can still feel premium, intuitive, and brand-defining.
Engineered and decorated in-house in North America, these refillable systems are built with both design teams and consumers in mind. A crystal-clear PET outer jar delivers the high-end look brands expect, while a discreet polypropylene inner refill cartridge allows for quick, easy replacement. The result is an intuitive refill experience that doesn’t disrupt the ritual or the aesthetic.
Viva’s refillable jars support meaningful material reduction, achieving over 80% plastic savings with every refill. Brands can choose from 100% recycle-ready virgin PET or PCR options up to 100% for both jar and cap, making it easier to meet sustainability targets without redesigning the entire package.
A broad range of decoration options delivers strong shelf impact and premium appeal, including heat-transfer labels, direct four-color printing, hot-stamp silk screening on the jars, and multi-color gradient spray finishes. For the lids, decoration options include vacuum metallization, hot-stamp rings, and water-transfer techniques, allowing for distinctive and eye-catching designs.
The 50 ml format is available in both non-refillable and refillable versions, offering flexibility across product concepts. Additionally, the traditional liner can be replaced with a soft PP liner produced through dual-injection molding directly with the lid. This solution creates a fully recyclable lid (100% PP) while also ensuring a secure seal and helping prevent potential leakage.
Refillable packaging shouldn’t feel like a compromise. With Viva, it becomes a smarter system, built to last beyond the first use.