

Lips deserve better than a hard plastic tip. Why scratch something you should be kissing? It makes no sense. That's why we changed it.
Viva Packaging is launching a new Tube series with TPE Lip Tips: soft, flexible, and designed to follow the natural shape of lips. Instead of dragging or skipping, the applicator glides smoothly, helping distribute product evenly with more control and less excess. It’s a small shift in material, but it makes a noticeable difference the moment it touches the lips.
The tube itself keeps the same quality Viva is known for. Precision, consistency, and clean dispensing. It's just paired with an applicator that matches the formula inside and the area it targets.
If you’ve ever thought lip gloss application could feel better, this is it.
See it (and try it) for yourself at LuxePack New York, Booth C09 | May 6–7.