WWP Beauty, a world-class, full-service supplier to the global beauty industry, has launched its stunning new ColorVue Lipstick collection. This collection proves sustainability can look great.
Musa Dias, WWP Beauty CMO commented:
“This collection showcases the components’ ability to resonate with the style of many different brands and their personas’, showing them how easy it is to integrate a highly sustainable component into their existing line.”
The ColorVue Lipstick collection proves that sustainable packaging can be sexy, timeless, or playful.
ColorVue’s Proven Sustainability
Michael Tognetti, WWP Beauty’s Senior Director, Global Sustainability said:
“Our ColorVue Lipstick is a highly sustainable lipstick component with an innovative, 100% mono-material design, that reduces GHG emissions by up to 85% and uses 12% less plastic. These claims were generated using our EcoAnalyzer, a comparison tool that helps brands evaluate their sustainability decisions.”
A Patented R2 Mechanism
A unique design feature of the ColorVue Lipstick includes its patented R2 mechanism, creating a new gesture where the customer revolves the sleeve of the lipstick, to reveal the bullet. This elevated customer experience and new gesture give this component a simple and innovative twist that is different from a traditional lipstick package.
In recent months, the ColorVue Lipstick was awarded the Silver Award in the beauty category during the 2021 Pentawards. This honorable win was an exciting recognition of the package's sustainable, high-quality design.
The ColorVue launch follows many other sustainable launches for WWP Beauty including their Refill Revolution stock packaging collection, Zero+ turnkey collection, and their PCR Touchless Tubes collection.
WWP Beauty Opens Two New Design Innovation Hub Locations in Paris & Shanghai
Following the launch of the Los Angeles Design Innovation Hub in early 2021, the company expands its global innovation footprint to Paris and Shanghai. This strategic initiative strengthens WWP Beauty’s position as a leading provider of innovative, future-focused solutions to the global beauty industry.
WWP Beauty Achieves Global Sustainability Rating, Launches Beauty Rebirth Recycling Program and Receives SA8000 Certification in its Wholly Owned Manufacturing Facility
Company’s EcoVadis Silver Rating, new Beauty Rebirth Recycling Program, and SA8000 certification are among recent initiatives that further solidify WWP Beauty’s commitment to sustainability and social responsibility.
WWP Beauty Stands at the Forefront of Sustainability Through Strategic New Partnerships, Leadership and Innovation
WWP Beauty, a world-class full-service supplier to the global beauty industry, is redefining its sustainability strategy and solidifying its commitment to creating a future that is clean, inclusive and sustainable through new leadership, strategic partnerships with like-minded organizations, and rapid innovation.
WWP Beauty Launches Two New Collections Focused on Blue Light Protection and At-Home Beauty Rituals
The BlueLight collection is a digital-detox product line that prevents and protects skin from the harmful effects of blue light; the TwiLight collection is a synesthetic collection of supercharged overnight skincare products that awake the senses, transform moods and provide a relaxing experience.
WWP Beauty Launches New Sustainable Packaging Collections to Commemorate Earth Day
For this year’s Earth Day, WWP Beauty is making its green commitment to make up with the Earth and create positive and purposeful impact through consistent, sustainable innovation and a renewed sustainable stock library that gives customers more solutions towards meeting their own sustainability goals.
WWP Beauty Names Musa Dias Global Chief Marketing Officer
WWP Beauty, a leading full-service supplier to the global beauty industry and the source for everything beauty has named veteran senior-level global marketing executive Musa Dias as its new Global Chief Marketing Officer. Musa brings an extensive track record of driving and accelerating growth globally, both on the brand and supplier sides of the beauty industry, a multi-cultural background and a Luxury Brand Management MBA from ESSEC, France.
WWP Beauty in partnership with Scentinvent Technologies disrupts the fragrance market
WWP Beauty, a leading full-service supplier to the global beauty industry, partnered with Scentinvent Technologies, a scent invention company, to disrupt the fragrance space with their latest partnership and innovation. This future-focused fragrance formulation packaged in WWP Beauty’s new delivery systems will revolutionize the category by offering never-before-seen featured benefits with a new experience for the senses through color, scent and touch.
WWP recognized as packaging supplier of the year by Mary Kay
WWP, a leading provider of cosmetic packaging components, tubes, and full-service turnkey solutions, has been named 2018 Packaging Supplier of the Year by cosmetics mainstay Mary Kay Inc. The honor was bestowed during Mary Kay’s annual awards luncheon at its Addison, TX headquarters
The growth of deodorant
With an increased array of choices and a pervasive desire for natural alternatives, the beauty industry must adapt to properly package such offerings. Another facet to consider is the various types of packaging offered. For instance, deodorant is available in creams, sticks, roll-on, butters, sprays and more. These varieties of deodorant highlight a need for effective packaging solutions specific to each product. Based on the current craze, natural deodorant alternatives are here to stay, and the cosmetics industry must adapt their packaging accordingly.
Green Beauty and Packaging
The push for environmentally friendly packaging was a massive trend in 2018 and has continued to expand in scope thus far in 2019. The so-called “Green Movement” has seen the production of vegan products, sustainable packaging, and spurred powerhouse celebrities like Kourtney Kardashian to go to Congress to support the Personal Care Products Safety Act, which would allow the FDA to regularly review the safety of cosmetics’ ingredients.
Bain Capital Private Equity Acquires World Wide Packaging.
“World Wide Packaging looks forward to bringing our high quality, award-winning packaging innovations, and speed to market to more companies across the globe.” The senior management team at World Wide Packaging will remain in place, with CEO Barry Freda continuing to lead WWP in this new venture.
- Bianka Cramblit
- Product Info
- Created 07 Dec 2021
- Modified 07 Dec 2021
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