WWP Beauty’s ColorVue Lipstick proves sustainability can be sexy, timeless and playful

  • wwp beauty

WWP Beauty, a world-class, full-service supplier to the global beauty industry, has launched its stunning new ColorVue Lipstick collection. This collection proves sustainability can look great. 

Musa Dias, WWP Beauty CMO commented:

“This collection showcases the components’ ability to resonate with the style of many different brands and their personas’, showing them how easy it is to integrate a highly sustainable component into their existing line.”

The ColorVue Lipstick collection proves that sustainable packaging can be sexy, timeless, or playful.

ColorVue’s Proven Sustainability

Michael Tognetti, WWP Beauty’s Senior Director, Global Sustainability said:

“Our ColorVue Lipstick is a highly sustainable lipstick component with an innovative, 100% mono-material design, that reduces GHG emissions by up to 85% and uses 12% less plastic. These claims were generated using our EcoAnalyzer, a comparison tool that helps brands evaluate their sustainability decisions.” 

A Patented R2 Mechanism

A unique design feature of the ColorVue Lipstick includes its patented R2 mechanism, creating a new gesture where the customer revolves the sleeve of the lipstick, to reveal the bullet. This elevated customer experience  and new gesture give this component a simple and innovative twist that is different from a traditional lipstick package.

Award-Winning Design

In recent months, the ColorVue Lipstick was awarded the Silver Award in the beauty category during the 2021 Pentawards. This honorable win was an exciting recognition of the package's sustainable, high-quality design. 

The ColorVue launch follows many other sustainable launches for WWP Beauty including their Refill Revolution stock packaging collection, Zero+ turnkey collection, and their PCR Touchless Tubes collection.

Interested in stunning cosmetic packaging? Contact the team at wwp beauty to get started.

See also

WWP Beauty Names Musa Dias Global Chief Marketing Officer

WWP Beauty, a leading full-service supplier to the global beauty industry and the source for everything beauty has named veteran senior-level global marketing executive Musa Dias as its new Global Chief Marketing Officer. Musa brings an extensive track record of driving and accelerating growth globally, both on the brand and supplier sides of the beauty industry, a multi-cultural background and a Luxury Brand Management MBA from ESSEC, France.

WWP Beauty in partnership with Scentinvent Technologies disrupts the fragrance market

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The growth of deodorant

With an increased array of choices and a pervasive desire for natural alternatives, the beauty industry must adapt to properly package such offerings. Another facet to consider is the various types of packaging offered. For instance, deodorant is available in creams, sticks, roll-on, butters, sprays and more. These varieties of deodorant highlight a need for effective packaging solutions specific to each product. Based on the current craze, natural deodorant alternatives are here to stay, and the cosmetics industry must adapt their packaging accordingly.

  • Bianka Cramblit
  • Product Info
  • English
  • Created 07 Dec 2021
  • Modified 31 Jan 2022
  • Hits 828