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Aarts Plastics closure for Muse by Oriflame demonstrates high performance injection moulding

  • Aarts Packaging BV
Beauty, Personal Care, Fragrances, Female Fragrances, Primary Packaging, Bottles, Bottles - Plastic, Caps, Lids, Custom Primary Packaging, Custom Injection Molding, Plastic, Plastic - Surlyn, Shows, Associations, Media, Packaging Trade Shows, Events, Luxe Pack

Muse is one of Oriflame's latest fragrances and is the sort of fragrance that captures a perfect moment in the sun as as one falls into a lovely daydream. The new Muse eau de toilette is an enchanting blend of green leafy notes, violet and white musk that offers a cool, nearly ethereal scent. The bottle's closure, produced by Aarts Plastics, fits the fragrance perfectly, as it's shaped like a larger-than-life violet blossom.

By being able to reproduce such a complex shape as a single, injection-molded part, the intricate design of the petals are faithfully reproduced in Surlyn. Together with the in-house produced master batch, the colour variations ensure close compliance with other elements of the perfume’s packaging.

Specializing in development, mould construction, production and the (full automatic) assembly of plastic components and packaging solutions, Aarts has produced millions of caps and closures for fragrances and liqueurs. The company will be showcasing this new work of packaging art at Luxe Pack this year, at Booth VA11.

See also

Aarts Plastics transforms plastic packaging into extravagant-looking luxury products

When considering luxury packaging, Aarts Plastics is one of the packaging companies whose name tops the list. The Dutch injection moulding company has worked hard to attract some of the world's luxury brands, and now benefits a well-earned reputation for its spectacular packaging creations. Oriflame, Betty Barclay, Avon and Rituals are just some of the companies which turn to Aarts Plastics when an outstanding piece of packaging is required for their next product launch.

  • Brand Launch
  • English
  • Modified 11 Aug 2015
  • Hits 2614