Webpackaging logo

The new Betty Barclay "chic" perfume, featuring a stunning Aarts' overcap

  • Aarts Packaging BV
Beauty, Personal Care, Fragrances, Female Fragrances, Primary Packaging, Bottles, Bottles - Glass, Bottles - Plastic, Caps, Lids, Closure Components, Overcaps, Plastic, Plastic - Surlyn, Glass, 10 - 99.99 ml, 20 ml, 50 ml

Chic doesn't necessarily mean that something has to be eye-catching, but it does mean it should leave a lasting impression. Aarts Plastics was recently selected as the provider of the new Betty Barclay "chic" perfume thanks to the company's keen sense of knowing the difference between chic and simply trendy. The new cap does a tremendous job of underscoring the perfume's keen elegance.

Betty Barclay "chic" is a dazzling scent composition for the stylish woman of today. The classically inspired bottle is complemented by Aarts' Surlyn cap, making "chic" contemporary and attractive, and proves to be apparently uncomplicated yet extraordinarily elegant.

Both cap and bottle are gently rounded with no hard edges. The shape is soft and appealing thanks to its decidedly feminine clarity. The clarity and use of light to add luminescence to the presentation is due largely to the large and clear glass overcap designed together with Mäurer & Wirtz's people and produced by Aarts using DuPont’s Surlyn material.

Aarts Plastics carried out the mould construction and production defined by the M&W designers, for two versions in 20ml and 50ml.

See also

Aarts Plastics transforms plastic packaging into extravagant-looking luxury products

When considering luxury packaging, Aarts Plastics is one of the packaging companies whose name tops the list. The Dutch injection moulding company has worked hard to attract some of the world's luxury brands, and now benefits a well-earned reputation for its spectacular packaging creations. Oriflame, Betty Barclay, Avon and Rituals are just some of the companies which turn to Aarts Plastics when an outstanding piece of packaging is required for their next product launch.

  • Brand Launch
  • English
  • Modified 11 Aug 2015
  • Hits 2399